Nowadays, when companies do live broadcast, especially financial companies do live broadcast, there are many issues they consider, but these issues are the most important. What are the specific problems? Let's take a look together.
Question 1: Is it necessary to build a dedicated financial live broadcast platform?
This depends on whether the live broadcast demand of financial companies is large. If the live broadcast demand of financial enterprises is large, the editor recommends to build an exclusive financial live broadcast platform, which can not only save the start-up cost, but also allow more anchors to live broadcast financial products, increase the conversion rate, and solve the problem of enterprise learning and information security. And the difficulty of business system integration.
Question 2: Are there many application scenarios for financial companies?
For companies, training, conferences, press conferences, event promotion and other scenarios are essential. The new crown epidemic will continue nationwide in 2021. For the sake of life safety, some offline events should not gather a large number of people, so live broadcast It can help financial companies carry out these activities online, and after the epidemic, financial live broadcasts can still serve financial companies. This is because live broadcasts can help companies quickly and accurately acquire customers and effectively reduce their customer acquisition costs.
Question 3: Does the live broadcast function meet the needs of financial companies?
The function of financial live broadcast is similar to the ordinary enterprise live broadcast function, with data statistics function, recording and playback function, interactive function and background setting, etc., helping financial enterprises to better operate through live broadcast data, of which live broadcast data includes live broadcast The number of people, live-streaming user portraits, user tags, user comments, and the number of likes can all help companies do more live-streaming operations and create better live content. However, some live broadcast platforms have relatively few or no functions, so financial companies can customize their functions.
In general, if financial companies want to do financial live broadcast, they need to consider the above three issues.