With the rapid development of science and technology, live broadcasting has also begun to be sought after by people. Under the catalysis of the 2020 epidemic, “live broadcasting+” once became the first choice of various industries, and the financial industry is no exception. So for some people doing financial live broadcasts or financial institutions, how should they choose?
When choosing a financial live broadcast platform, some will choose a live broadcast platform with appropriate fees, and some will choose a live broadcast platform that matches their live broadcast content. Let's take a look.
1. Charging model
First, it's free. The advantage of this type of live broadcast platform is that it is free to use, but the disadvantage is low experience and poor security.
Second, charge according to the combination of functions. The advantage of this type of live broadcast platform is that it has a rich selection of functions and can be matched at will. The disadvantage is that the lack of functions needs to be customized by itself and the development cost is high.
Third, charge based on traffic/minutes/concurrency, etc. The advantage of this type of live broadcast platform is that the charges are flexible, but the disadvantage is that the charge is higher if the live broadcast time is long and the demand is large.
Fourth, charge by package. The advantage of this type of live broadcast platform is that the fee is fixed, which is suitable for financial institutions with high live broadcast demand. The disadvantage is that there are fewer platforms for this type of charging model.
Tips for choosing a financial live broadcast platform:
u The free live broadcast platform is not recommended, but it can be used when the budget is insufficient and there are not many requirements for the live broadcast platform;
u If you have more requirements for functions and the budget is sufficient, you can choose the second or third charging mode;
u For financial live broadcasts with high demand for live broadcasts, you can choose the fourth type.
2. Platform function
The function of the live broadcast platform depends on the following three factors to choose.
First, it's easy to use. The first is to see whether the way the host initiates the live broadcast includes mainstream initiation methods, such as mobile phones, APPs, small programs, third-party streaming, etc.; but to see whether the terminals where users watch the live broadcast cover all terminals, such as PCs, mobile terminals, and WeChat , Tablet, etc.
Second, efficient. One is to see whether the live broadcast method includes mainstream live broadcast methods, such as audio live broadcast, graphic live broadcast, video live broadcast, etc.; but to see whether the live broadcast has a recording function, which can ensure that users use financial live broadcast to record video for secondary playback and learn.
Third, safety. The content and data of some financial live broadcasts need to be kept confidential, such as training live broadcasts and conference live broadcasts.