Live broadcast is currently the most popular way of marketing and delivery.
In order to increase the number of customers, the financial industry has adopted live broadcast, an emerging marketing and promotion method. The combination of finance + live broadcast effectively reduces customer acquisition costs and improves customer accuracy. Therefore, many financial institutions enter the live broadcast.
What are the benefits of being a financial live broadcast?
First, break through time and space restrictions. Through the live broadcast, customers can consult financial anchors on financial products in the live broadcast at any time, instead of offline consultation, saving time.
Second, effectively reduce costs. Since traditional financial customer acquisition is mainly obtained through offline one-to-one communication, for the current fast-paced and gradually digital society, this method of customer acquisition is not only inefficient, but also costly. Through the live broadcast method, customers can communicate with financial anchors online to learn more product information, and at the same time achieve one-to-many, thereby reducing customer acquisition costs. At the same time, through live broadcasting, financial institutions can also reduce marketing costs and labor costs.
Third, improve the conversion rate and customer accuracy. Most of the customers who watch the live broadcast are potential customers or customers who are interested in financial products. In order to increase the conversion rate, financial institutions need to devote themselves to creating valuable and high-quality content.
So on what platform do financial institutions usually do live broadcasts?
First, the APP and official account of the financial institution itself. Nowadays, most of the apps of financial institutions themselves have a live broadcast module. However, the live broadcast content is related to the financial products of this platform. Financial products range from wealth management to funds to stocks. There are everything from popular science to selling goods. The live broadcast types are relatively complete. , And the anchors are all financially qualified.
Second, third-party live broadcast platforms, such as Douyin and Alipay. The live broadcast types of Douyin and Alipay are mainly financial management, funds and insurance. The live broadcast methods include both popular science and selling, but it is not certain whether the anchor has financial qualifications, and the links to financial products cannot be guaranteed.
After reading this article, do you know more about financial live broadcasts?