On the first Friday of 2018, just after 7 pm, 2 summit games, 3 Cheeseman games, 3 million battles, and 4 million heroes appeared in turn in just 3 hours.
Another live broadcast?
The "Top Conference" is not the first time the live broadcast and its derivatives have been screened. In fact, since live broadcast has become a magic weapon for Internet products to attract traffic, it has set off waves of wind after wave:
In 2016, live broadcasts broke out, with online celebrity live broadcasts, game live broadcasts, e-commerce live broadcasts, etc. blooming everywhere;
At the beginning of 2017, online werewolf killing became popular in the circle of friends;
In the second half of 2017, "PUBG Mobile" became the new favorite of game live broadcast;
At the end of 2017, catch dolls online and refresh the screen;
In 2018, the live broadcast competition allowed us to see the ultra-high iterative ability of live broadcast products and the infinite imagination behind them.
One after another, new live broadcast methods appeared quickly, and were soon replaced by the next hot spot, and users’ tolerance for new stimuli became lower and lower. We can't specifically judge how long the "Live Bidding" will continue to be popular after the money is distributed, but we continue to be optimistic about the innovative applications of interactive live broadcasting in games, social networking, e-commerce and other industries.
The market for live quizzes is just taking shape, and the current product form is still very rudimentary. Entrepreneurs who have entered the game and those who have not entered the game should consider the 2.0 form of live quiz products .
Scenario pain points and technical pits of live quiz
1. High concurrency with millions of users
According to the rules of each competition, there are only 3-4 time for answering questions every day. At present, the average number of online players is as high as 400,000 people, and the maximum number of online users is as high as 1 million. The Spring Festival will usher in a new one. The new peak , the millions of online users, puts forward very high requirements on the throughput and concurrent performance of the server, and requires a stable, high-availability, elastic and scalable technical architecture to support a large number of users online at the same time.
2. Ultra-high real-time requirements
For the players of the summit conference, the biggest concern is the delay problem: the answering time of each question is only a few seconds, and every extra second of delay will affect the experience. Moreover, as the prize pool increases, the possibility and motivation of the participants to cheat will become higher and higher; once a large delay occurs, some participants may use the delay to cheat, causing losses to the live competition products. . Therefore, in order to ensure the fairness and justice of the competition, it is necessary to reduce the delay of the live broadcast as much as possible.
3. Audience experience optimization
During a tense game, any stutter or crash in the video playback will greatly affect the user experience. A stable and high-performance player is very important. Under the weak network, it is necessary to adjust the playback strategy to reduce the Stalling rate; when the network is jittery, it can reduce the delay by dynamically chasing frames; when running for a long time, it can maintain sufficient stability, high efficiency, and low power consumption.
Live quiz 2.0 , how can latecomers gain an advantage
We just mentioned that the market for live quizzes has just begun, and the current product form is still very rudimentary. Only by thinking about the potential product form in the future can we stand out in the competition.
Answer questions in groups to increase player stickiness
At present, some players have begun to spontaneously form "civil" quiz groups through WeChat voice. The quiz groups work together to share answers quickly, and then the bonuses are divided equally after the success of the summit. Instead of letting players work hard to form groups offline, it is better to directly support the new gameplay of "group answering questions", allowing users to form answering groups to answer questions together through real-time microphone connection, which will greatly increase the user stickiness of live answering apps. Form the social features of the live quiz app.
Celebrities join to improve live broadcast viewing
It is reported that many live quiz apps have signed up with celebrities. Whether it is to host a celebrity or invite several celebrities to participate in the quiz, the competition and interaction in the same frame can greatly improve the viewing experience of the live broadcast. Users will also watch the game because of the participation of the stars.
Friends Lianmai PK , longer immersion time
A live quiz App has only 3-4 events, and at other times, players do not actually have the urge to use the live quiz App, and a player will not use an App for more than 1 hour a day. So how can users stay immersed in the app longer? If you can challenge yourself, answer questions with friends, and compare your brain power, you can play with your family and friends in any spare time, so there will be more time for users to immerse themselves in it.
Constantly exploring new ways to play can make the mode of live quiz continue to be popular. The above three new ways of playing can make users more sticky, the game more interesting, and the usage time is longer, and the Lianmai interactive live broadcast technology that can support these new ways of playing live quiz 2.0 is behind it.
Qiniu cloud live quiz solution
Entrepreneurs who want to enter the live broadcast competition must not only hold a large number of high concurrency and provide an ultra-low latency and smooth playback experience, but also create new product gameplay and form differentiated competition. This poses a severe test to the entrepreneur's technical ability and development speed.
Qiniu Live Cloud has been tried and tested in the live broadcast wars in the past two years, serving famous live broadcast users such as Panda Live, Station B, Dragon Ball, and Meipai. In order to facilitate developers to quickly launch live quiz applications, we provide a live quiz solution specifically for this purpose.
1. Live Cloud: Hundreds of gigabytes of concurrent, 100-millisecond latency
In addition to supporting standard RTMP live streaming services, Qiniu Live Streaming Cloud has also launched a variety of low-latency live streaming solutions, which can help customers reduce the delay to a minimum of hundreds of milliseconds .
Different from traditional live shows, a large number of viewers will apply for and play a stream at the same time in a short period of time. Taking 500,000 viewers and a 1M bit rate as an example, a bandwidth of 500G will be generated. It's a very tricky thing for companies and teams that don't have enough bandwidth reserves.
Qiniu Live Cloud has been deeply involved in the field of live broadcasting for many years. In the face of such high concurrency scenarios, we have strong capacity expansion capabilities and rich processing experience.
2. Lianmai Interactive
Qiniuyun's Lianmai SDK can further enrich the gameplay of the quiz scene, such as:
- In-app connection with microphone, friends can answer questions together, or connect with other viewers
- Combined retweet, star answering questions, interacting with the host, can be retweeted to the majority of fans and audiences
3. Player SDK
Player quality is an important link that affects the live answering experience. Qiniu Player SDK is a fully self-developed cross-platform player, which has been optimized for live broadcast scenarios. The package is small, the first opening speed is 200ms, and the resource consumption is extremely low; the exclusive self-developed dynamic frame tracking strategy can effectively reduce the stall rate. Tens of thousands of daily active verification, stability and compatibility are second to none. Qiniu Cloud Player SDK is shown in the figure.
4. Instant messaging
Instant messaging is also an indispensable part of the live quiz plan. Since most of the live broadcast users have developed or integrated IM systems, Qiniu's live quiz plan is not bound to any IM service, and maintains existing projects. Zero intrusion. For customers who do not have access to IM, we also have a set of stable and available SDKs for quick access.
Live quiz is more than simply "spending money". For entrepreneurs, more original new gameplay and monetization models will be their main competitiveness in the live quiz 2.0 era. In the fierce competition, reliable technology suppliers have become the cornerstone to support new ideas.
The Qiniu cloud live quiz solution can help customers quickly build a stable, reliable, low-latency, high-concurrency quiz live broadcast system, allowing customers to focus on business and markets, provide users with differentiated services, and win valuable competition time.
Qiniu Cloud live quiz solution officially launched
