With the rapid development of Internet technology, as well as people's willingness to pay for knowledge and changes in consumption concepts, "knowledge is wealth" has gradually become a reality. The cost of paying for knowledge is already on par with the investment in fitness. The most fundamental reason why payment for knowledge is favored is the massive amount of information on the Internet, which makes users who need to find valuable content pay a lot of time. For netizens, paying to filter out the most effective knowledge and using fragmented time to learn is an effective way to learn on the Internet.
A big data analysis report pointed out that more than 50% of netizens have had different forms of payment for knowledge, such as subscription for paid information, paid downloads, and article rewards. However, as the concept of payment for knowledge has "fired", various platforms have swarmed in a short period of time, resulting in mixed knowledge in the payment industry. When the market was just emerging, many content producers did put a lot of effort into attracting consumers, and produced a lot of "dry goods" and "hard goods." However, driven by economic interests, some platform operators have begun to opportunistic and are no longer willing to act as "knowledge providers", but become "knowledge middlemen", "scissors" and "porters" of content, disappointing consumers .
Under the introduction of a friend, the author once registered an account on a knowledge payment platform, and enthusiastically purchased courses such as "From a young person in the workplace to a million a year", "Efficient reading learning" and "High EQ training courses". In personal experience, I quickly discovered the "routines" of these courses: they often have attractive titles, which can accurately capture your anxiety, and then set up a confusing introduction, as if only after listening to their class, It can cure your anxiety and make you reach the pinnacle of life. The biggest "gimmick" of these courses is often in the title and trial class. After the actual purchase, you will find that most of the remaining are almost "water injection". Many people peddled some so-called new concepts in the course, but these concepts did not provide substantial help in solving problems.
Some scholars once divided information and knowledge into three categories: short-term utilitarian knowledge, medium-term conceptual knowledge, and long-term cultivation knowledge. Among them, the mid-term conceptual knowledge seems to be sharp and clear at first glance, but after careful consideration, it is not very useful. Of course, marketers can attract enough audiences under the banner of feelings, but once it involves paying for knowledge, the profit method becomes a "mirror mirror": a platform that is truly sentimental will not consume people's anxiety, nor will they drag them into it. Deeper quagmire.
It is true that there is no lack of respectable profit models in the field of payment for knowledge. They are good at finding gaps in the market and are committed to helping consumers become better people. Some serious platforms are dedicated to inviting university professors and other industry leaders to convey truth to the audience in plain and vivid words.
True deep learning should be serious, rational, and profound. Paying for knowledge is just a learning channel. Maintaining good learning habits and diligently learning from outstanding experts is the right way. This is completely contrary to the current society's fanatical pursuit of "payment for knowledge". More and more knowledge paying users who were once anxious have begun to examine themselves, and their payment behavior has become cautious. Because of this, even though the epidemic has triggered the second take-off of payment for knowledge, there are still platforms for payment for knowledge that have fallen. The paid-for-knowledge industry must insist on “content is king” and make consumers truly value for money, gaining from learning, and “getting something from home” through unmixed, professional and valuable knowledge. In this way, the prospects of the knowledge payment industry can get better and better.