Ten billion market, industry dividend!
According to the survey report of professional research institutions, the industry of knowledge payment is still in a period of rapid development. By 2020, the market size of payment for knowledge will exceed 39.2 billion yuan, and industry dividends will still exist.
"Online education, e-books, live audio, paid sharing, knowledge subscription, paid Q&A, etc." are six major Internet knowledge payment platforms. In recent years, they have gradually introduced electronic signatures as online signing tools to help complete the "knowledge content resource online "Docking", standardized and efficient implementation of "knowledge payment" services.
Only when we understand the difference between payment for knowledge and payment for content can we better create content and more clearly understand the original intention of user payment. We know that payment for knowledge belongs to the category of payment for content. The content can be content that brings knowledge, it can also be content that brings entertainment, or it can be content that has nothing, and payment for knowledge changes education and knowledge. In order to realize commercial value into products or services, both of which involve an action, payment.
After clarifying the difference between content payment and knowledge payment, we have a clear idea and understanding of how to build our own content payment system, and we also know more clearly in which direction we are going to start operations.
So do you think it is enough for online education platform development to have only these? It is far from enough. From the above we know that knowledge payment is to commercialize knowledge and skills, and its essence is also a product. Then it is no different from ordinary product sales. Its powerful marketing system is very important, and it is also whether knowledge payment can be completely commercialized. The bottom support of the transformation.