Knowledge payment mainly refers to the phenomenon that the receiver of knowledge pays funds for the knowledge read, and its essence is to turn knowledge into products or services to realize commercial value.
Payment for knowledge is conducive to people's efficient screening of information, and the payment also encourages the production of high-quality content. At the same time, knowledge payment has a broader definition, that is, direct capital injection in any form in the circulation of knowledge.
Two major trends in payment for knowledge:
1. Paid for knowledge content is further fragmented
Knowledge-paid content will further deepen the fragmentation. This is not the result of anxiety, but the homeopathic development of the knowledge age. The current reading habits of people determine the further fragmentation of knowledge-paid content. According to the survey, more than 50% of paying knowledge users use the fragmentary time in their lives to read/listen to knowledge content, such as on the way to work, lunch break, or bedtime. Therefore, the deepening of the fragmentation of paid knowledge content is the result of conforming to the reading habits of the public.
2. Knowledge-paid business model is richer
For the field of knowledge payment, the industry, from upstream, midstream to downstream, generally includes core links such as content/course research and development, content/IP packaging, platform/brand promotion and traffic, and complete services for courses, as well as a large number of core links between The subdivision of the two links. With the development of the industry, the business model in the field of knowledge payment will also become richer, and it will develop from a traffic platform to a vertical platform. In the mobile Internet era, it will be more and more difficult to build a traffic platform covering the entire chain of the industry’s upstream and downstream. As the industry matures, only one of the links needs to be done well to present huge commercial value.
"Knowledge is wealth" is a classic motto. Today, with the rapid development of Internet technology, as well as people's willingness to pay for knowledge and changes in consumption concepts, having knowledge is no longer just described as learning to be rich or full of economics, but the true source of wealth.
1. What are the functions of the knowledge payment system?
1. Boutique column
The topic knowledge is gathered together to form a column, which is convenient for readers to find and purchase.
2. Live course
The backend of the knowledge payment system can open live courses to increase interaction with fans and facilitate community operations
3. Knowledge articles
The knowledge payment system supports multiple combination forms of subject knowledge articles such as graphics, text, audio and video, and more three-dimensional knowledge
2. The knowledge payment applet software has a comprehensive analysis of user data, opening up the knowledge realization ecosystem
1. Order statistics report
Clear order flow, financial income and expenditure details, automatic statistics related reports, saving financial time
2. User registration statistics
The pay-to-knowledge applet software counts the number of fan registrations in multiple dimensions, graphically shows the growth trend of registration, and the statistics are more intuitive and clear
3. User learning track
The paid knowledge applet software queries member login logs, tracks members' learning in an all-round way, and makes targeted recommendations.
Payment for knowledge is not new. In the fields of publishing, education, training, etc., universal and systematic knowledge is exported for payment in standardized products such as books, academic qualifications, and skills and qualifications.
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