Client game
The so-called terminal games , that is, client games, are listed as the four major categories of games alongside mobile games, console games, and web games. It can be understood as a game installed on a computer, which can be a local game or an online game.
According to the " Market Research Analysis and Development Prospect Planning Report of China's Client Game Industry for 2020-2026 " released by Zhiyan Consulting , in 2019, there were 142 million Chinese client game users, accounting for 22.19% of the total number of game users. Actual sales revenue 61.5 billion, accounting for 26.64% of total game sales revenue. 2017 is the peak year. The total number of people has been declining in the past two years, and other indicators have also been declining.
End-game users, mainly old users, have been losing. According to the survey conducted in previous years, males are the main ones, aged 25-30 years old (this is a survey 5 years ago, and now it should be 30-35 years old), bachelor degree, grassroots employees and professional skills Staff-oriented. Old users who have played for 10 years accounted for 20%, 5-10 years accounted for 33%, and new users less than 5 years accounted for 46.3%. Daily game time is 42.5% of 1-3 hours, 47.2% of less than 1 hour (with the squeeze of mobile games, it should be shorter now). Recommendations from friends are the main source of games. Passing time is the main purpose, and the friend factor is also more important.
The trend of high-quality client games is becoming more and more serious, and it is basically stock competition, and domestic developers are paying less and less attention.
The more popular domestic games in the past two years include: League of Legends, World of Warcraft, Dota, Minecraft, Fantasy Westward Journey, PlayerUnknown's Battlegrounds, Cross Fire, Dungeon and Warriors, QQ Dance, Path of Exile, QQ Speed, Backwater Cold , Hearthstone, Sword Net 3, Ask Dao, Call of Duty, Overwatch, Tianya Moon Blade, Xin Tian Long Ba Bu, World of Warships, War Thunder, Demon Realm, etc.
In foreign countries, FIFA, Call of Duty, NBA2K, Grand Theft Auto, The Division, Rainbow Six, Borderlands, The Sims, etc., are all year round hot spots. Many end-games that are great abroad, especially stand-alone games, are not listed in China at all. Either the approval was not obtained, or the domestic piracy was too serious, and it was simply not sold.
Domestic single-player games, from Legend of Sword and Fairy to Heroes of the Three Kingdoms, from Monopoly to Heroes of Jin Yong, are basically dying. We can burn a stick of incense on their grave and say one thing: owe them money for a CD .
Most of the online games that can really survive in China are paid in-game. The pioneer legend, the miracle of the originator of the magical RPG, the fantasy westward journey with a powerful economic system, the perfect world of self-developed engine oriental style and the free mode pioneer journey (of course, catfish World of Warcraft), together opened the era of online games (except for Warcraft and Fantasy Westward Journey, several other companies were forced to avoid the game time fee by the journey).
On the other hand, Lianzhong, the former chess and card game overlord, has long been beaten by QQ. QQ Game Hall, with the rise of mobile games, it has also fallen.
Fantasy Westward Journey has made NetEase, legend has made Century Huatong (Shengqu is its subsidiary), Perfect World has made Perfect World, Journey has made Giant Network, and now they are all big players in the game industry. Tencent relied on QQ to push itself to the top spot. In addition, the relatively large companies include Kunlun Wanwei (started from web games and expanded to end games), Jinshan (Jianwang 3), Changyou (Tianlong Babu, Sohu subsidiary), NetDragon (Moyu, Conquer) , Gigabit (asked), etc. The former nine cities were full of scenery, but unfortunately the evening scene was bleak.
In addition to their own research and development, these companies have also distributed many foreign games, such as Tencent (League of Legends, Path of Exile [both are actually acquired by Tencent], PlayerUnknown’s Battlegrounds, Dungeons and Warriors, World of Warships, War Thunder, etc.), NetEase (Blizzard series of games World of Warcraft, Hearthstone, Overwatch; Minecraft), Perfect World (Dota).
Web games
Web games , referred to as page games, refer to games that do not need to be installed and played directly in the browser. (Or just a simple launcher)
Compared with the end game, the threshold is lower and players are more acceptable. Therefore, the number of users is more than that of mobile games, and the number of users in 2019 was 190 million (down 100 million from the peak in 2015). However, because the market is mixed and homogenized, it relies more on advertising to attract customers, so the sales revenue is lower than the end game. Since 2015, users and sales revenue have been declining. Sales revenue in 2019 will be around tens of billions, accounting for 4.8% of the total revenue of the gaming industry.
The main users of web games are white-collar workers aged 30-39 (56%, and 21% aged 40-49), who can play around in the office. 84% are men.
The page game uses the number of open servers to measure its popularity (because the capacity of each server is limited. If the limit is exceeded, new servers will be opened). Role-playing games are still the main force of page games. In Q3 of 2019, the top three web games opened are God of Darkness, Dark Angel, and Legend of Blue Moon, all of which are RPG games. The RPG page game has a fixed gameplay, easy to use, and can take advantage of fragmented time without taking up too much energy.
In terms of operating platforms, 37 Interactive Entertainment is the overlord, followed by 360 games, Sogou games, YY games, Shunwang games, and play games.
In terms of developers, 37 Interactive Entertainment dominates. Hangzhou Shengyou, Beijing Cultural Interaction, Zhejiang Shenghe ranked second, third and fourth.
The source of this information: Laoshoucun web game http://www.laoshoucun.com/
37. Page game companies such as Kunlun Wanwei, Kaiying Network, Palm Fun Technology, and Youzu Network are all listed companies. Kunlun Wanwei has been transforming into terminal games, publishing, overseas markets and mobile games very early. 37 Interactive Entertainment's current mobile game revenue is much higher than that of web games. Several other companies are currently transforming to mobile games.
Page games are facing increasing challenges. It is difficult to acquire new users, and old users migrate to mobile games. Fine games are scarce, and new products are constantly decreasing. The continued weak profitability mainly relies on advertising. There are many homogeneous products, and users have low willingness to pay. Looking around, there was a wind of killing Matt.
In the game industry, there are end game heap users and page game wash users. Those who wash, screen also. It is not the point to make a user change from free to paid, but from paying 1 yuan to paying 10,000 is the core.
The game is easy to operate, and you can win by charging up money. It is the core of the page game. If you don't charge money, you can only be dropped by the big guy who charges money. Charge up, and you can be the king in the game. Web game players want this sense of accomplishment. This kind of feeling, the chief of urban management Ding, who has filled 15 million during the journey in three years, has the most say.
As for rolling service (the old server is not full, keep opening new servers so that new users will not be abused in the old server), combined service (after opening the new server for a period of time, the number of free users decreases and the popularity is low, so several servers Consolidation), clearing the rankings (clearing the rankings when the server is combined, so that users can recharge the rankings) are standard page games. Leading boss 37 Interactive Entertainment, known as China's third largest game company, second only to Tencent NetEase