1、
Have friends ever wondered: In China, if you want to make an excellent console game platform, what does it compare to?
Is it traffic? Tencent, which has a lot of cheap traffic, came out of switch China last year. It was sprayed with no skin. It should be pounced on the street; then, is it optimization? With so many excellent game companies in China, is optimization better than foreign ones? Or, in other words, is it popularity? Steam is world-renowned, but steam China has not yet launched, and the reputation that has been scolded has collapsed.
So what is the comparison?
I think it is the number and completeness of the game.
I can't play the game I want to play on your gaming platform, so what is the picture of me buying a game console?
This is an eternal pain in the hearts of National Bank players.
Therefore, if you want to create a popular console game platform in China, the most basic point is that you have to have the same number of games as the foreign platform, otherwise, everything else is forgotten.
So, is this possible?
The current Chinese game market is actually very deformed. Except for mobile games , other self-developed games are basically not profitable. Capital is chasing profits, and no one is thankless, so many game companies have basically given up self-research.
At the same time, foreign game platforms have deep roots, and the number of games is dazzling. In addition, there are many foreign game studios, and the new speed is very fast. China’s censorship mechanism is relatively strict. It often takes a long time to censor the introduction of a game, which leads them to never catch up with foreign countries, and the gap in the number of games will only get farther and farther.
Self-developed, no introduction.
Based on these two points, the current stage of the traditional console game platform in China is almost doomed to fail.
Some people will say, does it make sense for you to write this? It is nothing more than pouring cold water on the domestic game makers that are insisting on it.
Yes, I was really pouring cold water, but I was pouring cold water to make them sober.
Because I am not saying this, China will not have a popular console game platform.
On the contrary, I think there is still a great opportunity.
It's just that it's not these handheld gaming platforms, but VR console game platforms.
2、
VR games, for a long time, have been regarded as a type of failed game.
When the concept of VR games first came out, it was widely watched. Everyone believed that the kind of future games in their minds finally appeared: the game world is right in front of them; the fog is seen when you lift the cloud, and the moon looks at the moon when you lift your head, as if a real person has crossed into the game world. Generally, it is possible to have adventures in various other worlds with NPCs at close range.
During that time, domestic and foreign manufacturers spared no effort to develop their own VR game equipment, ready to make a fortune. But with the introduction of VR devices, players are disappointed.
Only focusing on the equipment but ignoring the content results in a very poor VR game experience.
Wearable character models, low-resolution images, awkward operating systems, and crappy gameplay.
Let all VR players disappointed. Therefore, VR games are gradually declining in China.
But the decline does not mean the end.
In recent years, VR games have begun to deepen their content.
Last year, V agency had a half-life: Alyx, which is regarded as an epoch-making VR product, with its realistic pictures and comfortable operation, which makes people feel like being on the scene, and ogn also gave it a full score.
A brand-new era of VR games seems to have arrived. The number of VR game players abroad has increased sharply, and discussions among players can be seen in major communities, and the sales of VR game equipment have repeatedly broken new highs.
However, VR games are still a blue ocean in China.
This gave the VR game platform a good opportunity to seize the opportunity.
On the one hand, unlike handhelds that already have a large number of loyal users, you must have a game that you must have; there are few domestic VR hardcore players and a high tolerance for the platform. At this time, the number of games on the online platform is less than that of foreign platforms. The fatal flaw Will be ignored, you can take the opportunity to develop user stickiness and cultivate your own loyal users.
On the other hand, there are not too many VR games in the world at present. This is the early stage of the market, and the domestic VR platform will not be too far behind the foreign platform in the number of games, and it will soon be able to catch up.
As long as anyone catches this vent, whoever may become the leader of the next era.
3、
At present, overseas VR giants have sold more than 5 million units of Quest 1 and 2 in 2 years. This momentum is very close to the momentum of the host platform, but the above games are only more than 200. Compared with steamVR, both the quantity and the quality are There are still some shortcomings.
Domestic VR brands are also aware of the importance of high-quality content. For example, pico, the best domestic VR brand, has taken the lead and has exclusively introduced hundreds of boutique games such as "SURPERHOT VR" on neo 2.
This year, the VR trend has been moving towards an all-in-one machine. Equipped with XR2 and 6-DOF positioning and interaction, it is bound to be the C-end VR. Then, the VR game content market will be in short supply.
The era of VR has come.
Opportunities not only belong to the platform, but also to the developers of VR games.
Because Quest cannot enter China, the domestic VR industry will raise a lot of funds in 2020, so 2021 is bound to explode and seize the market on a large scale; this is when they need content most.
In addition to the introduction, they will be more eager for content based on domestic hobbies, because such content is more easily accepted by consumers, the price will be more in line with domestic standards, and the pricing and profit model will be easier to explore, so the content market has great potential.
At the same time, many VR games in the domestic market have to be streamed to steam to be played. Only a few VR all-in-ones have some fun games. In addition to the aforementioned Pico, there are more than 100 games that are linked to their own platform. Outside of play; the games that come with Adventure 2Pro and Nolo are very few, and there are a lot of PC equipment costs and operation troubles.
On the other hand, in the early years, the content of mobile VR platforms was ridiculed by mainstream PCVR because of the lack of performance, so it is difficult for developers to have room for use. However, with the widespread use of the powerful Qualcomm XR 2 platform in 2021, the performance of VR all-in-ones has been qualitatively improved. Based on XR2, developers can directly develop across the PC platform, saving time and effort.
Therefore, the real console game away from the PC is bound to become a major outlet.
Developers can focus on the content development of these mobile games and mobile VR. Opportunities may come at any time.
At that time, with the cooperation of the platform and the developers, the VR world belonging to the Chinese will be in sight!
4、
China’s console game platform is now actually like a dead sea.
Because the developers were disappointed, the players who used them were also disappointed.
The manufacturer’s disappointment is that the platform he has worked so hard to build is not recognized by the players, and all his efforts have not been rewarded as they should be, but they have been criticized.
But this can't blame the player.
Because the players actually hope that China will have a console platform for games. After all, the dishes at home are still more fragrant. However, after expecting it for too long, the gaming platform has repeatedly disappointed them, and that's why they are hated because of love.
Both manufacturers and players have gradually lost confidence in China's gaming platforms.
So I just hope.
The next performance of VR will ignite long-lost hope in their eyes.