On the afternoon of April 20, the "WeChain 2018 Blockchain Industry Summit" co-hosted by the IGS Organizing Committee and Top Finance was held in Chengdu.
The conference revolved around the practical application of blockchain technology in the game field. In order to arouse the audience's thinking from multiple perspectives, the conference gathered a number of Dajia for a live round table, focusing on "the impact of blockchain on the game industry". " Do a deep exploration.
round table guests
Zhang Qing : host
Wang Zhe : Founder of Cocos Engine
Zhao U.S. Army : Founder of ABTC Lightbit
Chen Hao : Senior Blockchain Game Developer
Wang Xuezong : Founder of Xiaohui APP
Zhi Shaobo : Founder of Dazhi Capital
Guo Runhua : Head of Top Financial Research Institute
He Weifeng : Co-founder of BIT.GAME
Is blockchain related to gaming?
Wang Zhe : I think the correlation between blockchain and games is higher than that of logistics, because the assets of games are digital assets, so they are more suitable for blockchain.
There are three main sources of income for all Internet companies, the first is games, the second is advertising, and the third is e-commerce. Which of the three blockchains is more reliable to use? I think e-commerce is a little more difficult. Apart from exchanges, the combination with games is the most reliable.
Wang Xuezong : I think the blockchain just gives the game one more choice. For example, we will pay special attention to the total amount, transparency or speed of some games released, so if the game is released on the blockchain, these problems can be solved.
In addition, it may be true that some games do not have to be blockchainized, but blockchain games have more new gameplay than traditional games, so blockchain games will usher in an explosion in the future.
Zhao US military : Because the game itself is to play the rules, and at the same time, there are various games, you can also speculate on people's psychology, so the game itself can be played very smoothly. The application of some new blockchain features, including how to be open and transparent or how to preserve value, etc., can bring a relatively big breakthrough to the game.
Guo Runhua : The state of the entire game circle is not very good now, because it is difficult to obtain traffic, and survival is already a problem. Combining the game with the blockchain, through the transformation of technology and the change of new mechanism, a new means of obtaining traffic can be found. This is consensus, and this is also a point of great development in the future.
Why was the Communist Party able to conquer the country when it had no soldiers and no guns at the beginning? It relied on the land system, and with the mass base, there was political power, and the situation facing the game is the same now.
In blockchain games, when assets are distributed to players, players have the right to speak and ownership, and they are more likely to make revolutions with you. This is the foundation of the masses, and this is the new traffic, so I think this is a very important future. A place with potential.
Zhang Qing : Blockchain is not an outlet, but a shock wave.
Because the blockchain changes the relationship between several people, it will have various effects, and it is not just as simple as the token.
In addition, many people are more concerned about where will the users be after the game is blockchainized? In fact, at the beginning of blockchain games, more users are current users of the currency circle. Because these people recognize tokens more, they will play blockchain games in the first wave.
If the blockchain is going to explode in the future, I think it is still necessary to return to the content of the game. If the content of the game is very good, plus the blockchain, I think this game will become a hit.
With the introduction of blockchain games by Tencent and NetEase giants, does it pose a threat to small and medium-sized game CP?
Wang Zhe : Games are inseparable from users. In an era when traffic is king. And now the core is to get everyone's recognition through the consensus mechanism, and build a consensus community to develop together.
Chen Hao : I think it will definitely affect it. As far as I know, there are many people in Tencent who are tearing at each other, so if they only have one or two teams to do it, they will not be able to beat a large number of creative companies outside.
In the era of mobile games, there will also be companies such as Tianshen Entertainment. Of course, this is not to say that when it comes to blockchain games, I will be the next Tencent, which is impossible, but we must have our own land.
Zhi Shaobo : The consistent talent of a giant is to replicate through its strong team. The blockchain mechanism is a consensus and a community, and it puts users, player teams, and small and medium-sized developers in it. Once large companies come in and quickly scale up, it will indeed form a barrier.
Zhao Meijun : The innovation of blockchain to games should be subversive innovation rather than incremental innovation.
Disruptive innovation is more of a big impact on awareness and understanding. For giants, on the one hand, they may not be willing to accept disruptive innovation, because it will have a great impact on their pre-existing things. . On the other hand, even if they wanted to, they didn't dare to try it.
However, disruptive innovation is more willing to accept for entrepreneurs. Because they will feel that the big deal is failure, and conversely, it may create an opportunity.
Zhang Qing : I personally hope that a small CP developer acquires users through blockchain games, and after acquiring users, builds a community, then develops games, expands users, and then expands the community...to form a community. Positive cycle.
Both developers and channels want to make money from users. I hope this mechanism is reversed. At the top are users, so that they can have the best experience in the game and then get rewards. I think this is blockchainization The best proof.
Are there any shortcuts for startups to enter the blockchain? What kinds of blockchain games will shine?
Wang Zhe : I had a very painful lesson before. Around 2010, I specially commissioned the descendant company to make a report. The report said that there is no hope for Japanese-style card games in China, so I missed it.
Regarding the great success of blockchain games, I don’t think it will be that fast, and it will take two or three years. In addition, just like Brownian motion, there will be hot spots and new directions every year, and this is determined by the CP and the customer, because the CP is much smarter than us, and the customer is much smarter than us. I don't dare to talk nonsense anymore, because I have failed twice before.
He Weifeng : In fact, the core is that the game itself is a product that monetizes traffic, so timing is very important. Your game is doing badly now, but if you have a lot of traffic, you can still make money. You are doing a good game now, but you don’t have any traffic, and you still can’t make money. The essence is that you want to make money, and it’s all about timing.
I think the time now is to let blockchain games have a certain amount of traffic dividends, as long as it is done from the perspective of being suitable for the development of this group, this is my point of view.
Guo Runhua : Instead of judging the type of game, we should judge how the blockchain game is going to explode? What we need to do is to build an environment or tool that can make it easier for game developers to switch to blockchain games, or even an incubation platform. We can also set up a fund to invest in reliable teams.
We just want to bet on this track, not a certain game.
Zhao US military : From the point of view of the layman in the game, the reason why the blockchain is so popular is that we think that the blockchain has made financial products universal.
CryptoKitties is a financial product, and many people buy it not for this game, but for crypto collectibles that preserve value. The first batch of users must be in the blockchain industry, because the psychology of this group of people is that the value of encrypted collectibles will appreciate in the future.
Zhang Qing : Now no matter which game it is, my friends are very optimistic about it, whether it is in the currency circle or the chain circle. I personally think that the development of blockchain games is related to people's cognition. In our understanding, blockchain should be the fastest application in games, so everyone is keen on blockchain games.
What other barriers do we need to break through?
Wang Zhe : Blockchain games need fairness, so they need to be open source, but once open source is open, it will be difficult to do, because China's copycats are too powerful. Also, if a game needs to be updated after it goes live, these are all technical issues that need to be resolved.
Zhao US military : Let me answer the open source question that President Wang said.
In fact, this matter of open source is not urgent. For users, they don't care whether your coin is really open source or not, whether it is really decentralized, they only think about rising.
Therefore, whether to preserve the value should be considered first. Then, we can write the rules for keeping the value of the props on the server without opening the code. I believe everyone can accept this situation.
Zhi Shaobo : I think a large number of people still need to participate, whether it is developers or users, and then a large number of companies die, and then some companies stand up from the rubble and stand out. So I think the current user base of blockchain is not enough. In addition, if there are several popular games, everyone's attention will be attracted immediately, so industry role models are still needed, and we also want to find such a role model within 2018. .
He Weifeng : In many cases, technology is a barrier, but people's cognition and motivation are unlimited, so as long as the market environment changes greatly, I believe that many problems will be solved easily.
Zhang Qing : Let’s just look forward to the great development of blockchain games, and that’s the end of our forum today.
Note: The above content has been sorted out by Gyro Finance, and has been slightly modified under the condition that the general idea remains unchanged.
The author of this article: Xiaoxiao, you can add WeChat (xinmeikeji3) to communicate.