Last year, the central government showed a high regard for blockchain and emphasized the need to take blockchain as an important breakthrough in independent innovation of core technologies. For a while, blockchain has become the focus of public attention.
But in fact, the blockchain has become popular because of the policy, but the blockchain game that has been developed for more than two years is still tepid and slightly declining. Can't help but make people think, do games really need blockchain technology? Is chain gaming a real opportunity for developers?
01The status quo of the game industry
Let’s start with the current game industry market. The “2019 Global Mobile Game Market Competitiveness Report of Chinese Enterprises” jointly released by Gamma Data and Newzoo announced the “Top 20 Chinese Enterprises Competitiveness in the Global Mobile Game Market” in 2019, with Tencent and NetEase topping the list Two people. Top companies such as Tencent and NetEase have basically monopolized the industry's traffic resources. It is obvious that the game industry is tightening, the head effect is becoming more and more obvious, and the industry has lost its vitality.
At present, the game industry market is still growing at a high speed, and the speed of reshuffling is also increasing, and there are fewer and fewer opportunities for entrepreneurial teams.
02The dilemma of chain games
When it comes to the dilemma faced by chain games, users generally feel that it is "not fun", developers generally feel that it is "not making money", the number of users is scarce, the types of games and the gameplay are lacking, etc. These are already commonplace. But these problems have not been resolved yet.
In addition to the above problems, what is even more worrying is that game development requires real money, but it is difficult to do things without money, and the project does not make money, resulting in few developers entering the game, funds dare not risk betting on the industry, and the chain game industry is widespread The dilemma of lack of cash flow.
03The advantages of chain games
First, there is no doubt that the game mechanics are more transparent. In terms of game rules, blockchain games will be embedded in smart contracts.
In traditional games, players cannot see key parameters such as "lottery probability" and "crit rate". Manufacturers can adjust these parameters at will to achieve their own goals, sometimes accompanied by damage to the interests of players.
Using the blockchain, we put the core logic and parameters of the game on the smart contract to eliminate black box operations and ensure the fairness of the game.
The second is the change in the form of game assets brought about by the blockchain. Centralized games, props, game coins, etc. are stored in the database of the game manufacturer and are completely controlled by them.
The blockchain uses encryption to confirm the rights, realizing the real privatization of game props, and classifying them as the players in the true sense. Even on this basis, assets can be traded anytime, anywhere.
Third, the free trading market in blockchain games . Blockchain games maximize the rights of players. Through a decentralized matching market (not controlled by any game manufacturer), in traditional games, due to the consideration of in-game economic regulation, some item assets cannot be traded (such as binding equipment, Cash items).
Players can freely buy and sell their game assets. At the same time, the transaction value of game assets also gives the asset's collection attribute. The assets of the game can be packaged in the form of tokens, and traded on the shelves, allowing tokens to be used as a medium to exchange and circulate assets.
The fourth is the change in customer acquisition methods . The existence of Token can naturally also be used as a customer acquisition model to attract more players to join.
04 Conclusion
At the moment when the game industry enters the oligopoly market in the latter half of the process, blockchain games are undoubtedly an excellent outlet for a team of entrepreneurial developers to break through. People's predictions for the future often cannot escape the limitations of technology and thinking at the time. Just as before 4G was officially commercialized, we could not imagine that 4G has profoundly affected everyone's life in just a few years. Similarly, now we can't imagine what kind of surprises blockchain games can bring to us, let us wait and see.
We believe that the future is here, but it is not yet popular.
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