The future winners of Web3 games will be those that focus on great gameplay first, and then introduce tokenization or other decentralized elements. Vice wrote in a recent report on Web3 games: "Currently there are not many interesting and functional Web3 games. For example, due to the inflation of token supply, it is impossible to attract new users to provide exit liquidity for old users, Axie Infinity already in trouble.
It's not even a game, and 'players' who are willing to spend money usually hire other people to play the game for them. Game Developer notes that monetization mechanisms in GameFi or Web3-style premium games "have an impact on gameplay"—and rarely in a positive way. The slow development of Web3 games can be blamed on the simple fact that there are very few developers Prioritize gameplay over the 'profitable' aspect of the project. Josh Gause, president, chief creative officer and co-founder of INK games shared: "Instead of creating a beautiful and attractive game, the studio is hyping and promoting Inappropriate symbolic experiential consumption of resources. "This strategy backfires when the game's monetization (P2E) playability is insufficient to attract and engage players without financial incentives.
Similarly, UniX Gaming pointed out that P2E has become a kind of "job" - players do something and then cash out. For the most part, game studios have not provided elegant solutions to the technical barriers to entry for average players unfamiliar with Crypto. Current Web3 games still require complex wallet installations and separate password or key management. Hackernoon highlighted other confusing issues, such as complicated know-your-customer (KYC) registration steps. "The first wave of Web3 games wasn't successful, partly because they weren't particularly fun. Once those games stopped making money, people stopped playing them. In order for players to stay in the game, the game has to be fun." Web3 should
be Evolution rather than revolution The vision of decentralization through improved user engagement and ownership is important, but it cannot be rushed. Decrypt acknowledges that the industry shift is more of an "evolution than a revolution," requiring tens of millions of ecosystem participants to have a satisfactory gaming economy over the long term. "We believe that in the rush to capitalize on the Web3 boom, Web2.5-style experiences are often overlooked," said Mark Tait, COO of INK Games, whose team released its latest mobile game, Prize Kingdoms, based on this philosophy.
This AAA-rated mobile casual board game represents a P2E gaming model, offering players new incentives and opportunities to win real prizes as well as fiat or Crypto currency earnings. According to Gause, players who do not fully grasp the concepts of Crypto or Blockchain can enjoy the game and will encounter opportunities to earn free prizes, cash and digital currency. When the time is right, the company hopes to expand Web3 elements such as platform tokens, NFTs, and other digital assets — no wallet or NFT purchase required. "Great gameplay builds trust. Once users trust you, they're more willing to try new things, including Web3-type features."
Zero friction brings big gains. The Web 2.5 approach requires game studios to embrace the convenience of Web2 while Increase the earning potential offered by Web3. In "Prize Kingdoms", INK Games' philosophy is "zero friction". Users can download games from the App Store and Google Play, just like other mobile games. There are no prompts to connect or create a wallet, and no intrusive onboard process. Unlike Axie Infinity and other controversial Web3 games, users don't need to buy or rent expensive NFTs to play the game.
For Prize Kingdoms, in-game purchases are still legal. Currently, the team is building monetization and Web3 functionality on the backend of the platform.
For now, that means supporting real prizes and cash giveaways - including Playstation 5s, TVs and grills. As the company expands into Web3 rewards, these transactions will also be processed on the backend, with ownership integrated into an intuitive dashboard experience. Tait believes that by maintaining a similar rewards, game and monetization experience between Web2 and Web3, user adoption and retention will grow.
Users can easily get started through the platform. Game studios must not forget that a key principle of Web3 is value sharing. To this end, INK Games built a payment and tracking engine that allows players to earn passive income based on the activity of users they invite to the platform. This means users can use their social network and connections to earn money. The company also believes that as the Web3 infrastructure matures, opportunities to integrate more decentralized elements will become easier
Gause said: “Every day, tech companies are creating easier ways to attract users, integrate wallets, create assets, seamlessly exchange, and execute transactions in games without paying high gas fees or extending transaction times. Can’t use Defi
as a marketing strategy Crypto game influencer Brycent has gotten some press recently for blaming the madness plaguing Web3 games. In a widely shared list of advice to GameFi developers, he tweeted: “Stop using Defi as a marketing strategy.” Of course, it pays to create game economies that benefit users. But not at the expense of entertainment, or in a way that favors investors over gamers. Game studios in the Web3 space have the opportunity to achieve breakthrough success. However, without a gameplay-first mentality, they cannot achieve success in traditional games. Incentives, tokens, and technical aspects are always secondary concerns.
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