New energy vehicle sales data released in October showed that Wuling Hongguang mini EV sales reached 20,631 units, ranking first in domestic sales of new energy vehicles, and its sales were nearly 70% higher than the second-place Tesla model3.
Since the localization of Tesla model3 at the end of last year, the price was reduced to less than 300,000 yuan. The monthly sales of model3 in the domestic market have basically remained above 10,000, ranking first in the domestic new energy vehicle market for several consecutive months.
Affected by model3, the sales of domestic new energy vehicles dropped sharply. BYD, BAIC New Energy and other companies that often ranked first in the sales of new energy vehicles failed one after another, especially in the market of more than 200,000 yuan, domestic new energy vehicles The business is almost rout.
Domestic new energy vehicle companies cannot cope with Tesla’s competition because domestic new energy vehicles have not really in-depth research and development technology when the wind is going well before. It is difficult to compete with Tesla in terms of motor, electronic control and power battery technologies. Shanghai Tesla has firmly ranked first in the US market and has accumulated a good brand reputation, which has made domestic new energy vehicle companies unable to compete with Tesla.
Wuling Hongguang mini EV regained the first place in the domestic new energy vehicle market with a sales volume of 20,000 units, which is undoubtedly a huge encouragement for domestic new energy vehicles, which means that domestic new energy vehicles still have opportunities for development.
Wuling Hongguang mini EV can win the popularity of consumers. First of all, the price is very low. Its price is only 28,800 yuan. It has the basic functions of a small car. The ultra-low price allows it to quickly occupy the vast rural market; for cities For consumers, it is also a good mobility car, or very suitable for what netizens call a grocery shopping car. The narrow body allows users to park very conveniently in the city.
Wuling can be described as a fairly successful company among domestic auto companies. It has long occupied the first place in the micro-facet market. Consumers have also recognized its micro-face. They believe that the quality is reliable, there are few problems, and the maintenance cost is low. Consumers in fourth- and fifth-tier cities recognize its micro-face. Relying on the success of Microface, the Baojun brand it launched in recent years has also achieved great success in the domestic sedan market.
The success of Wuling Hongguang’s mini EV has inspired domestic auto companies to seize market opportunities instead of being discouraged in the face of Tesla’s squeeze. After all, China is the world’s largest auto market, and consumers here are The demand for automobiles has very different demands. As long as companies grasp the pain points of consumers and develop products that meet their needs, they can win the market.
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BM Tech BMtech007