A pet shop opened, and the local pet circle soon became popular. In the first month of opening, it gained more than 100,000 members and reached sales of about 2 million. How good? How did they do it? Let's analyze their model in detail below.
Do you have a question, isn't it the pet shop? Isn’t it just selling a cat, selling a dog, selling some dog food? If you think this is wrong, they cover a diverse comprehensive membership store including pet adoption, washing and grooming, pet products, pet boarding, pet medical care, entertainment and leisure.
It sounds like a lot of projects, but think about it carefully, isn’t this a one-stop pet service? In this way, all the problems of pet lovers can be solved in one shop. Isn't this attractive? The 7-story pet shop has a category on each floor, which greatly extends the stay time of customers.
With this advantage, one month before the opening, activities such as pet dating and selected cute pet girlfriends were organized, which attracted the attention of local Internet celebrities, community KOLs, and punched in the store. These early high-quality users are enjoying the service. At the same time, under the influence of this atmosphere, voluntarily released interesting videos and pictures related to pet shops on social channels such as short video platforms and portal websites, which quickly spread out online, and the shops were therefore Get the traffic of 1000 people in a single day, the average stay time per person is more than 2 hours, 70% of users come to the store multiple times within a month.
These two methods are used in the online promotion of the store. One is to organize the adoption of various cats and dogs through online voting 5 days before the opening. Since the number of adoptions is limited, there are only 6 places, and pets are now popular. , The willingness of participating users is particularly high, and they have been sharing votes in the pet community. Many people have obtained thousands of votes. The store quickly became a hot topic in the local pet community.
Another way to pull a new one is to give a limited amount of parrots. The top 100 users who visit the store every day can receive a parrot for free. Here is a bird, will you just take it with your hands? Can it go home with you obediently? Do you still need some ancillary products? At this time, buying a bird cage and buying some bird food becomes a matter of course.
With traffic, it is easy to transform into a “free bath for cute pets in the city” activity. As long as you register as a store member, you can get a free wash and care voucher; you can get corresponding discounts when you top up in the store Amount, such as charging 10,000 beauty foster care card, giving 4,000. Do you think you can’t use so many charging at once, and charging too little is not cost-effective? It doesn't matter, you can join a group for 2-4 people with a recharge of 10,000, so if you calculate the account, is it a good deal for everyone?
In addition to group recharge activities, the store also launched a 365-day free pet paradise throughout the year, so that the preferences of pet lovers such as dating, chatting, taking pictures, checking in, reading books, drinking coffee, and feeding small animals can all be satisfied in the store, thereby driving The hot sale of coffee and desserts.
Only 3 days after the store opened, about 100 cats and dogs were adopted, 90% of which were newbies who have never had a pet before. The average daily passenger flow reached 4,000 and more than 5,000 pet-themed coffee desserts were sold. As of one month, the total number of members has exceeded 100,000, and the first month sales have reached more than 2 million. How about? Is it good enough?
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