Domestic auto companies, including traditional fuel vehicle and new energy vehicle companies, have long claimed to challenge the BBA, but they have failed. Now, a new car company has achieved this achievement, which makes these companies that once claimed to challenge the luxury car market Many domestic car companies are ashamed.
According to the data of the domestic new energy vehicle market released in May, the top three domestic brands are BYD, GAC and Ideal, and Ideal has become the only company among the Internet car manufacturers to break through the monthly sales of 30,000 vehicles. It can be said that the industry believes that the Internet There will be only 2-3 car manufacturers left, and Ideal is likely to become the first car company to break through.
The sales volume of Ideal Cars breaking through 30,000 units per month does not stop there. Among many auto companies, Ideal Cars sells fewer models, and achieving such sales with such a small number of models highlights that Ideal Cars are really realized. This has achieved the goal of luxury car companies relying on limited boutique models to gain consumer recognition.
The most important thing is that the ideal car has achieved the goal of domestic car companies to challenge the luxury car market for so many years. It has won the recognition of the wealthy class and realized the goal of domestic auto companies to challenge the BBA in the luxury car market.
It is especially worth noting that if it is purely placed in the new energy vehicle market, Ideal has already ranked first in the luxury car market of more than 300,000 yuan. Tesla's domestic sales are mainly model 3 and model Y with less than 300,000 yuan. , BMW is second only to Ideal in this price segment, and Ideal has truly achieved its goal of catching up.
The industry once ridiculed the ideal extended range technology as a backward new energy vehicle technology. However, for consumers, this technology solves the current consumers’ anxiety about the battery life of new energy vehicles, thus winning many consumers who pay attention to battery life. Recognition shows that consumers are still very concerned about the battery life of electric vehicles.
Another problem illustrated by the recognition of Ideal is that the recognition of cars by wealthy groups is indeed quite different from the ideals of the industry. They really pay more attention to issues such as the comfort of cars. Moving into the car has been recognized by these consumers. The wealthy group does have their special needs in pursuit of comfort when buying a car.
The hot sales of BMW electric vehicles also refuted the technology flow of new energy vehicles. The industry has always ridiculed traditional fuel vehicle companies for their backward technology in making electric vehicles. Before that, there was the phenomenon of Mercedes-Benz EQC being ridiculed by the entire network. Now the data of the first quarter However, it shows that the sales of BMW's electric vehicles have more than tripled year-on-year, showing that wealthy groups don't care about oil-to-electricity changes, and they believe in brands more. The value brought to them by luxury car brands is very different from what ordinary people understand .
The data of the domestic new energy vehicle market in the past year also shows that consumers have re-approved the car manufacturing concepts of traditional auto companies. In addition to electric vehicle companies, traditional auto companies such as GAC, Geely, and Changan are also rising rapidly. Among them, Aian, a subsidiary of GAC, has ranked second in the new energy vehicle market.
The electric cars of traditional car companies are recognized by consumers, probably because consumers believe in the safety concept of traditional car companies. After all, cars are fundamentally cars, and car technology is very important, which is completely different from mobile phones that can be assembled by OEMs; and One reason is that cars need to provide long-term after-sales service. The service life of a car exceeds 15 years. After such a long period of use, it is obvious that traditional car companies have proved that their after-sales services are more reliable, while new energy car companies have been Many fell down.
The author believes that as traditional automobile companies enter the electric vehicle market strongly, they show more and more competitiveness, and continue to squeeze the living space of new energy automobile companies. Under such circumstances, they may instead learn from ideals. After all, ideals have become The first company to run out of Internet car manufacturing, a person with a big mouth claims that there will be only 2-3 companies left in Internet car manufacturing, and there are 1-2 places left besides ideals. Who will become the leader? What about the survivors?