When it comes to the Internet, everyone must be familiar with Wechat business. This is the first batch of e-commerce. At the time when Wechat business became popular, almost everyone’s circle of friends was filled with all kinds of Weiwei, Xiaoshou and Mumu. In 2012, the new version of WeChat released by Tencent began to add the function of the circle of friends, and WeChat business was born relying on the circle of friends. In 2013, some shoes, bags and bags with clearly marked prices began to appear in WeChat Moments. It can be said that this is the earliest prototype of WeChat business. Later, with the prosperity of Wechat business masks, various Wechat businesses emerged in large numbers, and 2014 was the spring of Wechat business development.
The protagonist I want to share today, the little girl is born in the 90s, started her own business after graduation, and borrowed tens of thousands of yuan from her parents and friends, all of which were used to buy beauty products. After four seasons, what she was encountering was the shortcomings of the Wechat business era. Later, many unscrupulous people used the name of Wechat business to carry out fraudulent pyramid schemes, and the name of Wechat business was also greatly hit. In fact, It is not products that make money in micro-business, but agents. The more agents you have at hand, the more your goods will be sold. This young girl born in the 90s contacted many beauty factories and got the goods in large quantities, but the weather was not as she wished. Strict investigation, MLM tricks constantly refurbished. To engage in MLM activities on WeChat and Wechat business platforms, the methods adopted are exaggerated publicity and showing off to get rich, such as advocating that you can buy a BMW within a year, and those who deceive are relatives and friends in the circle of friends, which makes many people fall into the trap of MLM.
Even though the little girl didn't act as an agent at the beginning, she was the factory she contacted, and the beauty products she bought, but when the circle of friends sold them, the response was not great, instead there were accusations, and the daily swiping of the circle of friends caused many people to Block her, the goods you take can't be sold, and you keep them in your hands. If you keep the unsellable goods in your hands, they are tantamount to waste products. Realize. Later, the little girl did not give up either. She settled in Taobao and opened an online store. Although the effect was not great, she was able to sell it at last, so that all the goods would not be lost. Where is Taobao? A large platform with public domain traffic , There are tens of thousands of merchants above, and it is not a long-term solution to win the recommendation rate of the store by reviewing good reviews. Are there so many merchants, how to let users choose one out of a hundred? This is also a problem!
By chance, the girl came into contact with private domain traffic, what is private domain traffic, and the most obvious difference compared with public domain traffic is the precipitation and retention of user traffic data. In layman's terms, it is a WeChat applet, and 90% of social interactions are on WeChat. This is one of the reasons why e-commerce mini-programs are developing so rapidly. The little girl adopted a WeChat mini-program to try, because she didn't know what the result would be before anything happened, but everything is difficult at the beginning, and only if you are willing to start will you know the result, and you will not regret it after working hard.
She doesn't understand commercial marketing, but fortunately she met a group of reliable technical teams who gave her a suitable solution based on her product and difficulties. The girl's product is no problem, and authentic beauty manufacturers get the goods, which is the drainage , To create your own ip, your own platform, this is what the little girl did.
First of all, the products of the little girl are all beauty products. The biggest advantage of beauty products is high profit and low cost. Often the products we see in Taobao or stores are given by suppliers to merchants, and merchants sell them at higher prices. Because the little girl has a direct connection with the factory, she can directly skip the link where many middlemen earn the price difference, and this part of the price difference is used to make profits for consumers. Allow consumers to consume and earn money.
Suppose a girl uploads a product gift package on her own mini program, 499 (which can include lipstick or other skin care products), control the product cost price at about 30% off
In this plan, there are agents and bosses in the mall, two identities. You only need to buy 499 to become an agent, and recommend two people to buy 499 to become a boss, avoiding the initial promotion that needs to be shared with more than 10 people. Under the plan, only two people need to be nominated.
①: Purchase 499 to become an agent
②: Recommend two people to buy 499 to become the boss, and each person you recommend will have 100 benefits
③: After becoming a boss, everyone recommended will have 200 rewards, including ②, which means 300
④: equal level 10%, assuming that A is the boss and B is the person recommended by bossA, after becoming bossB, bossA can get 10% of bossB's total income
⑤: Leave people and keep people. After becoming the boss, the two people recommended at the beginning are left to the superiors, and they jump out of the relationship
⑥: Assistance mechanism: 20% of the platform is frozen, and requirements are set to avoid disconnection
Process drawings:
The case map of the mall
When you encounter an opportunity, you can really avoid a lot of detours. Once you encounter a suitable marketing plan, you don’t need much publicity, and you don’t need to spend money on advertising. power, the benefits come from real offerings:
Many people who do e-commerce often step on pitfalls and follow suit when they see a bonus. But in fact, some people are really just lucky. Coupled with the right time, place and people, they develop, but there are also many people who are in the process of groping. Hitting a wall everywhere, this process may be difficult as long as you don’t give up, you can finally see the sky through the clouds. Some people will say, I have never been in contact with marketing, I don’t understand these models, I am only myself, how to do e-commerce, this post-90s The little girl is also alone, because online shopping malls have background operations, and most people can operate the Internet. When the traffic starts to rise in the early stage, you can recruit customer service and artists, and other things include logistics. Inventory management is actually all done, but the most important thing is to find a reliable technology company. A reliable technology company can make product marketing more effective. How to judge whether a company is reliable or not? The editor has already introduced Well, the editor will share with you the other in the next issue.
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