According to the ranking of China's 5G mobile phone market in the third quarter released by IDC, realme ranked fifth with a market share of 0.9%. This is the first time that realme has appeared among the top few in the domestic mobile phone market. This may have an impact on the domestic mobile phone market.
Realme has proved its strong competitiveness in the Indian market. realme was born in 2018 and entered the Indian market first after its establishment. In 2019, realme has ranked among the top five in the Indian smartphone market, and ranked seventh in the global smartphone market in the second quarter of this year, so it is known as the fastest growing Emerging mobile phone brands.
Realme's rapid development in the Indian market is related to its focus on cost performance and the online mobile phone market. Relying on its low cost advantage, it provides Indian consumers with affordable and cost-effective mobile phone styles. Compared with other mobile phone companies, it is still It attaches great importance to the design of mobile phones, and has the advantage of being thin and light in addition to the cost performance. Generally speaking, realme mobile phones of the same grade are lighter and thinner than competitors.
After its success in the Indian market, realme returned to the domestic market in 2019. However, its mobile phones launched in the domestic market were mainly mobile phones above 2,000 yuan, so it has not been able to break the situation in the domestic mobile phone market.
Since the second half of this year, realme has begun to change its strategy in the domestic market. It has successively launched two 5G mobile phones priced less than 1,000 yuan, breaking the record of the lowest price of domestic 5G mobile phones in one fell swoop, and these lower-priced 5G mobile phones also have With the advantage of being thinner and lighter than competitors, the launch of these phones broke the previously dull pattern for it to compete for market share in the domestic market.
In the ongoing Double Eleven promotion, the realme Q2 mobile phone has become the only Android phone in the top ten sales, except for Xiaomi. In the sales list of mobile phone brands announced by an e-commerce company, realme rushed to the top The fourth place, brand sales ranks behind Xiaomi, Apple, and Huawei. These signs all show that after more than a year of hard work, realme has begun to emerge in the domestic market.
Although realme is now operating independently, it is owned by Oga Holdings and OPPO is facing some resistance in domestic and foreign markets. The fast-developing realme needs to break a blood path for OPPO, so realme must continue to rush forward. The domestic market is emerging. In the future, Realme will gain more support from OPPO in the country to launch a more fierce offensive.
The rapid development of realme will put pressure on other domestic mobile phone companies that also focus on the cost-effective mobile phone market. After all, the competition for market share among the top four domestic mobile phones is extremely fierce. Realme takes a share, and other domestic mobile phone brands will If part of the market is to be taken away, the market structure may also change as a result.
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