Is LAZADA easy to do now?
Whether it is good or not depends mainly on business. First of all, as a "three without one" business, there is no product, no capital, no technology, only curiosity. The greatest success of the birth and development of the Internet lies in the transparency of information. It is no longer an era where money could be made by speculation, buying and selling to make money. As for LAZADA, I personally analyze it briefly: Again, if you want to do well, you must first sharpen your tools. If you want to do LAZADA well, you can't do it well if you want to do it, you need your own hard conditions to meet the standards to do it, this is the need for sharp "tools" then what is our "tool"?
Mainly divided into the following points.
1. Enterprise + brand.
Companies must have the qualifications required to do LAZADA. You can register a business license (limited company) yourself. Don’t place hopes on a friend’s company or other acquaintance’s company, because now LAZADA withdrawals must go through the corporate Alipay or corporate legal person Alipay, now directly Many banks do not accept cash withdrawals to bank cards. Needless to say, everyone should understand the risks involved. After all, business is business and friendship is friendship. This is to minimize the risk.
Regarding the brand: LAZADA now requires comprehensive branding, and brand (trademark) is the second prerequisite. Trademarks can be authorized or registered by yourself, if authorized, you can ask the factory for direct authorization. If you need to register, you can do it according to your own requirements. Generally, domestic trademark registration takes about 6 months and the cost is about 900. You can also register a US trademark at a cost of about 3000. You can get a trademark acceptance notice (TM mark) in one week. , You can settle in directly.
2. Products:
This is the core of the core of cross-border e-commerce. Although e-commerce focuses on traffic and exposure, it is ultimately the product. This is the most basic thing and the most important thing. If you are a factory, in addition to the original products of the factory, you should also keep abreast of market changes and continuously introduce products that meet consumer needs. If you are a trader or an individual, you need to have extremely sensitive market sensitivity and supply chain integration capabilities. The supply chain is the core of the trader's core.
3. Personnel issues:
If product is a prerequisite for the success of cross-border e-commerce, then talent is a sufficient condition.
Cross-border e-commerce is considered to be its infancy in China. The real cross-border e-commerce talents are still concentrated in Hangzhou, Yiwu, Shenzhen, Guangzhou and other cities with the most active e-commerce development, but more masters are basically in large companies or themselves I have gone to start a business, so many companies find that it is very scarce to recruit LAZADA operators. For this reason, the official LAZADA platform has set up a service market, specifically for many companies to initially expand LAZADA cross-border e-commerce, and provide LAZADA one-stop agency operation services. , Quickly expand the LAZADA market.
To make a simple summary, if you want to do LAZADA, you need to have suitable products + professional talents. These two conditions are necessary . If you have these two conditions, you will have the spirit of crossing the river. What are the pain points of LAZADA operations that are sure to succeed in the cross-border market by constantly exploring, not afraid of failure, and not afraid of setbacks?
In fact, sellers who have done LAZADA operations know that the keywords of product selection, hot style, title, conversion, and background data are the key words of store operation that every LAZADA operator cannot avoid. The changes in each step may bring about earth-shaking changes to your store.
The following are some of the pain points and solutions that the editor mainly shared this time to solve problems for small and medium sellers.
1. Determine the potential products of your store and focus on cultivating them into "explosive models"?
The most important factor affecting the ranking weight in the initial stage of a new product is popularity. Popularity is the number of views, including the number of additional purchases and collections.
When uploading new products, sellers should make a "new product popularity form" to record the popularity of these single products, and find that the single products whose popularity continues to increase are the potential products of "explosive models".
At the same time, the search click rate of this potential product should be better than the industry average. The next step is to promote this single product and realize the change from increasing popularity to increasing sales, making it a "hot item".
2. How to improve the picture effect of the product?
The picture effect is divided into two dimensions. The first is to increase the exposure click rate through the main picture; the second is to increase the browsing conversion rate through six pictures.
Optimization of the main image:
① When the artwork is the main picture, you can introduce hot-selling and hot-search elements, such as material, color, style, etc.; ②Fashion categories can introduce model main pictures, functional products can introduce use scene pictures, etc.; ③ Do something with Different pictures, creative pictures, arouse the curiosity of sellers, such as putting a video on the main picture and adding a play button logo.
Submap layout:
The seller has to use six pictures to solve all the customer's problems, show all the details of the product, and give customers no room for imagination. Because there is room for imagination, there will be an imagination error, which will cause disputes about incorrect version after receiving the goods.
6 pictures can be laid out like this: main picture highlighting selling points and creativity + model picture + scene picture + size picture (detailed picture) + color picture + (packaging + logistics commitment splicing picture)
3. How to write Title keywords with high click-through rate?
① Avoid excessive use of "pan-words" and "category words": Because these two types of words are high-traffic and high-exposure words, the consequence of high-exposure is low clicks. Examples of generic words and category words: Phone Case.
② Use "core words" and "long-tail words" scientifically: The core words are the most accurate and relevant words of this product, such as iphone 6 case. The long tail word is the precise word of this product, or the association expansion word of the core word, such as iphone 6 case silicon. Use 1 or up to 2 core words in a title, fill in long-tail words in other positions, and fill and perfect long-tail words with hot search and hot-selling attribute words related to this product.
③ Select the "click word" of similar products in your shop: add it to the title of the new product. In the vertical and horizontal data-product analysis-keyword analysis, find out the most viewed words, these words are clicked words. Every step of the change may bring earth-shaking changes to your shop.
4. Professional and stable operation team?
①The LAZADA platform is similar to the Tmall model, which requires a professional team collaboration, such as product development, design art, operation store manager, platform activity specialist, etc.
②The team needs to be stable. Many companies train their own talents. They found out that they taught them and paid for the training of their employees. As a result, the employees learned and left. They started their own businesses and became competitors. It was very sad. This is also why many sellers will choose to find AliExpress official operating service providers to help them operate their stores.
It can be said that the above keywords are closely related, and they are all linked together. As long as one step is almost perfect, and then the other steps are broken through while the iron is hot, it is only a matter of time before becoming a major seller of LAZADA.