For the Southeast Asian market, Chinese cross-border e-commerce sellers are very optimistic, and they are also optimistic about the development of e-commerce in Southeast Asia in the next few years. There are even many sellers and they have become large sellers of cross-border e-commerce in Southeast Asia; with Ali and Tencent Lazada and shopee have become the two largest platforms in Southeast Asia. Many cross-border seller friends are asking which platform is better and what is the difference. Let’s take a look at the Southeast Asian e-commerce platform Lazada and shopee. Well, what is the difference between Lazada and shopee platforms.
Introduction to Southeast Asian e-commerce Lazada platform
Lazada , an e-commerce platform in Southeast Asia, was established in Singapore in 2012 and is known as the "Amazon" of Southeast Asia. As of November 2018, Alibaba had invested US$4 billion in Lazada. The average page views of LAZADA have reached 74 million. Popular category 3C, clothing, luggage, shoes and hats, home furnishing, beauty salons, auto and motorcycle parts, maternal and child toys, outdoor sports goods.
Introduction to Southeast Asian e-commerce Shopee platform
The Southeast Asian e-commerce Shopee platform was launched in 2015. It is a mobile e-commerce platform, also in Singapore; business scope: Mainly Southeast Asia and Taiwan, and behind Shopee is Tencent. Shopee is a latecomer in the e-commerce industry, but it is replacing or even surpassing lazada's status in many segments. In 2017, GMV reached 4.1 billion U.S. dollars and more than 30 million download users.
Professional shopee and lazada official operating service provider, VX-kjdschen professionally helps companies who want to do Southeast Asian e-commerce, but there is no professional team that does not understand the rules of going abroad, and provides one-stop agency operation services. Merchants only need to ship and after-sale.
Lazada and shopee, which one is better?
1. Shopee and Lazada are currently the two most popular e-commerce platforms in Southeast Asia . In fact, the market share they occupy is not much different. Shopee is more dominant in some countries, and Lazada is more dominant in some countries.
2. Alibaba is behind Lazada and Tencent is behind Shopee. It can be seen that there is basically the same difference in fund security.
3. Personally, Lazada is like Amazon, and Shopee is like wish.
4. In addition to the Southeast Asian market, Shopee also has a Taiwan Province site (Prawn Shrimp Auction), but Lazada does not.
5. Both Lazada and Shopee can ship the Hummingbird in bulk.
What is the difference between Lazada and shopee platforms?
1. The traffic gap between Lazada and Shopee
1. The total traffic is greater for shopee. If Taiwan is not included, then Lazada's traffic is greater.
2. In the Indonesian market, Shopee's traffic performance is even better.
3. Lazada plans to merge the sites and has an operational background, and the traffic of its sites will be connected.
Therefore, the traffic of Lazada and Shopee have their own characteristics but not much difference, but behind Lazada, Ali's financial and technical support is the key consideration for cross-border sellers when choosing a platform.
Two, Lazada and Shopee brand differences
1. Lazada takes the high-end image route, guides sellers to highlight their own brand, emphasizes the professional standard of pictures, and is similar to AliExpress in brand strategy style.
2. Shopee's brand strategy follows the C shop route, which highlights the price advantage of the product. The pictures are in various forms (many with a lot of watermarks and irregular puzzles) more like domestic Taobao.
Three, Lazada and Shopee platform commission comparison
1. Lazada commission is generally 1% to 4% (Vietnamese 6% to 8%) + 2% (payment handling fee),
2. Shopee commission is 3% to 5%.
It shows that the platform is in a period of attracting investment, and low commissions encourage sellers to actively settle in.
Fourth, Lazada and Shopee logistics comparison
1. The Lazada platform uses the official logistics LGS, and the time limit is about 10. It is necessary to fill in the logistics tracking number within 48 hours, and send the goods to the Yiwu warehouse or the Shenzhen warehouse within 5 days after the order is generated. The fact platform behind is responsible. Of course, you can also ship by yourself.
2. Shopee uses the official logistics SLS, of course, you can also choose logistics. Sellers can set their own delivery period of 3 days or 7 days.
5. Comparison of main categories between Lazada and Shopee
The user and market overlap between Lazada and Shopee is very high. 39% of the categories operated by the two platforms are household goods, 38% are electronic products, and 7% are fashion goods.
Professional shopee and lazada official operating service provider, VX-kjdschen professionally helps companies who want to do Southeast Asian e-commerce, but there is no professional team that does not understand the rules of going abroad, and provides one-stop agency operation services. Merchants only need to ship and after-sale.
At present, the two platforms are now fully open to sellers. From the perspective of sellers, LAZADA has fewer sellers and has the support of Alibaba. LAZADA is preferred, but Shopee is also developing very strongly, and Shopee has the Taiwan Province market. To be a seller in the Taiwan Province market, it is best to choose Shopee.