Lazada has a very large market in Southeast Asia, and is deeply favored by users from countries such as Malaysia, Singapore, and Thailand. More users have started to start Lazada, so what are the rules and details for products to be listed on the Lazada platform?
1. Product information must be complete
The specific items and the number of items in the package are required. The format of the specific content must be quantity X item name. Please separate multiple items with commas.
Many merchants will fail to pass the review after uploading their products. The important reason for this phenomenon is the lack of product information.
The package size and package weight of lazada products are required information. If the seller fails to fill in the information when uploading, the platform will fail the review.
In addition, merchants also need to ensure that the warranty information is filled in truthfully when listing and filling in information. All overseas sellers on lazada do not set warranty benefits, but even so, the column of warranty period cannot be left blank. Choose No Warranty.
2. Delivery time limit
Lazada requires the seller to ship within 48 hours of the buyer placing the order .
If the package does not arrive at the sorting center on time within 7 days after the order is created, the package may be canceled by the platform.
And if the seller fails to ship in time and the order is canceled, the platform will charge a penalty of $5 per item.
3. Order Cancellation Rate
Order cancellations, whether due to out-of-shipment, out-of-stock, or mispricing, will be counted as the order cancellation rate for Lazada sellers. That is to say, you will be fined, and if the order cancellation rate reaches 50%, then the platform will take the store offline. At this time, you can only activate the store by passing the re-examination.
4. Prohibited products
The Lazada platform stipulates that prohibited products cannot be put on the shelves. If they are put on the shelves, they will be fined two dollars per product.
5. Avoid repeated distribution of goods
The Lazada platform expressly prohibits repeated distribution of goods, which means that there are two or more identical products in the store at the same time.
Therefore, the products that have already been put on the shelves should not be put on the shelves again and again. If the merchant’s negligence caused multiple uploads, the product should be removed immediately, otherwise the platform will take severe punishment.
6. It is not allowed to sell fake or infringing products
Lazada's awareness of product rights is quite strict. All trademarked products sold on the platform, whether they appear on the product or on the package,
As long as there is no authorization of trademark ownership, once it is used, it is an infringement. Of course, the trademarks of many merchants have unique elements that protect the trademark, which is not allowed.
Or there are similarities between the products sold and well-known products, which lead to misleading behaviors of consumers when purchasing, which are all infringements.
Lazada has tightly controlled product brands. If there is no brand authorization, or selling counterfeit products. If the platform finds out, it will punish it and remove the offending products from the shelves. And may freeze $500. Therefore, before putting the product on the shelves, it is best to obtain brand authorization or register your own trademark before proceeding to put the product on the shelves.
7. Product launch rules
Although Lazada has relatively few restrictions on products, they can usually be sold on the shelves as long as they do not violate the platform rules and relevant local regulations.
However, product pictures and descriptions must also be made according to the requirements of the platform, such as the size of the picture, product description and title, etc. Once it does not meet the standards of the platform, it will be directly removed from the shelves.
8. Store association rules
Because the Lazada platform will assess the seller's payment account, it is not allowed to associate the payment method of the Lazada store.
Therefore, if you want to register multiple Lazada accounts, please do not bind the same receiving account, otherwise the platform will treat them as linked accounts and will be penalized.
Not any product can be sold on the lazada platform casually. The lazada platform has its own prohibited products and listing requirements. Therefore, as a seller, you should understand the rules of the Lazada platform, so today’s sharing ends here first. ~
1. Introduction of Duoke
Duoke is a customer service chat tool launched by Dianxiaomi for cross-border e-commerce. It integrates customer information from multiple platforms such as Lazada, Shopee, and Facebook, and can manage multiple platforms and stores in a unified manner at the same time. Centralize the processing of customer messages; provide AI intelligent customer service, intelligent marketing, customer service performance management and other functions to improve customer service reception efficiency, improve customer satisfaction, and promote customer conversion.
2. Multi-customer function
[1] Multi-terminal reply is more efficient : support Win/Mac OS system computers and Android, IOS system mobile phones
[2] Safe and risk-free use : the official API of the platform is formally connected and launched, and there is no store-related risk;
[3] Smart Marketing : Intelligent order reminder, payment reminder, reminder reminder function, can make your store increase customer conversion rate;
[4] AI intelligent customer service : Deep artificial intelligence model improves the accuracy of buyer problem identification to more than 95%, combined with the current situation Hot scene, second reply gold medal customer service reply skills. Significantly improve the conversion of consultation during the big promotion
[5] Intelligent evaluation management : real-time one-stop aggregation of negative reviews in multiple stores, strong reminders for customer service follow-up, early intervention to improve recovery rate;
[6] Strong reminder function for important events : intelligent algorithm Real-time monitoring of high-risk customer complaint sessions, returns and refunds, and real-time events of medium and poor reviews;
3. Multi-customer advantages
[1] Safe and stable: official API docking, anti-association;
[2] Mobile reply: support PC and mobile operations, and handle customer service work anytime and anywhere;
[3] Centralized management: centralized processing of store messages: easy Realize one person manages 100 stores;
[4] Brand guarantee: Dianxiaomi's brand is officially cooperated with Shopee and Lazada platforms, and its reputation is trustworthy;
[5] Service guarantee: 7*15 hours online customer service to answer questions. Regularly iterate on new features
4. Financing process of the parent company of Duoke
In March 2015, it completed the angel round financing of millions of RMB, which was invested by Zhichu Capital. In
September 2016, it completed the A round of financing of tens of millions of RMB, and was invested by Zhongguancun Dahe Capital
in January 2021. , Completed RMB 150 million in Series B financing, led by CDH Investments and GGV Jiyuan Capital, followed by Kunlun Capital In June 2021,
completed RMB 135 million in Series B+ financing, led by Gaorong Capital, GGV Jiyuan Capital
In March 2022, Yuan Capital and CDH Investment completed the C round of financing of US$100 million. The investment was jointly led by Tiger Global Management and Huaxing New Economy Fund under Huaxing Capital. The old shareholders GGV Jiyuan Capital, Dinghui Huihui VGC and Gaorong Capital followed suit.
Free registration
Chinese: https://www.duoke.com/zh-CN/register.html?code=ZS0001