Now, the post-80s and post-90s have become the backbone of the new generation of customers in the maternal and child industry. Compared with the previous generation, this group of people relies heavily on the Internet, and they are more and more fond of shopping online. It is very important for the industry to do a good job in online promotion, so what are the online promotion platforms, and how to choose? I will give you all the answers below.
1. Female-led platforms
Mothers are the most important demand groups in the maternity and baby products market. Therefore, we must choose a platform with more female customers, and can accurately target married female users. It is best to limit the age requirement to about 20-35 years old. Your promotion can achieve twice the result with half the effort.
2. Women's consumption concept
According to the user group portraits of each platform, more and more young mothers like to learn about mother and baby products on Weibo, Xiaohongshu, a vertical platform for professional mother and baby products, and some industry apps.
3. User spending power
The greater the consumption power of the user, the higher the conversion. Therefore, the promotion of maternity and baby products should choose a platform with relatively high consumption power of the user.
4. Credibility of the platform
Compared with some small organizations, many users are more willing to accept large platforms. The purpose is to obtain more guarantees. Therefore, the platform selected for the promotion of maternity and baby products needs a certain degree of credibility to enhance users' purchase desire and trust.
Below, I will give you a few better promotion methods.
1. Zhihu Q&A
Zhihu is a relatively large social interactive question-and-answer platform at this stage, with high weight and strict review system. It has a sense of trust in the hearts of users. The specific content has a long life span, and the specific content of Zhihu can be retrieved and shared, which is very easy to explode Red, the promotion of the maternal and child industry on Zhihu can increase the influence of the company and the recognition of users.
2. Vertical platform for maternity and baby products
Including Mama.com, Mombang, my country Maternity and Baby Products Network, etc. These platforms have many users, and 90% of them are women. More importantly, there are many users in first- and second-tier cities, and the specific content has a high vertical angle. Website It is full of relevant information about child-rearing expertise, child-rearing experience, and daily life feelings. The data is rich and colorful. There are local mother circles in many places across the country, which is more conducive to conversion.
3. Apps in some fields
There are multiple apps such as Meiyou, Qinbaobao, Baobaoshuyu, etc., with 30 million daily active users, covering the three major link groups of pregnancy preparation, pregnancy, and Baomama. Including everything from health to maternity and baby products, the baby is also detailed to the actual age composition, and it is promoted in various apps to attract customers more accurately.
4. Little Red Book
Most of Xiaohongshu’s target users are women, and most of them are young people with high consumption levels. However, among them, KOLs in the fields of skin care and make-up, trendy clothing, maternal and child products and life services occupy Xiaohongshu with relative strengths. Therefore, Xiaohongshu is a very good promotion method. Personally, I suggest that you can apply for and register your own official account. According to the combination of keyword ranking optimization, KOL notes, and ordinary notes Do together.
All in all, it is actually not difficult to do a good job in promotion. The difficulty is that you can't find a way and know how to do it strategically, so that you can get traffic!