When the APP has a certain amount of traffic and user scale, developers will consider accessing advertising monetization. Advertising monetization is fast and large-scale, and it is one of the most important sources of APP revenue.
What are the APP advertising monetization platforms? How to choose? Many developers don't know much about advertising monetization platforms. This article will introduce common platforms for APP advertising monetization and how to choose them.
1. App advertising monetization platform
(1) Direct customer budget / self-sale ADN
If the media volume is large enough, you can plan in advance to build your own programmatic advertising platform and establish your own agency system. Although it can bring high profits to developers, there are certain service thresholds, and the advertising budget is staged and cannot be sustained. .
(2) Big Tennis League/Alliance
There are many well-known advertising alliances in the domestic market, such as mainstream advertising alliances such as Pangolin, Youlianghui, Baiqingteng, and Kuaishou Alliance; there are also many small and medium-sized alliance platforms, such as Mintegral, Sigmob, etc. It is the main source of budget for programmatic advertising.
Different advertising alliances have outstanding advantages, but they also have their own disadvantages. Taking pangolin as an example, it does not accept access from individuals or self-employed individuals, but only accepts access from companies with three-in-one certificates and enterprise credit codes. market.
It is difficult for developers to control advertisements, and there are few industries that support blocking, and it is impossible to block advertisements of competing products and other sensitive industries.
(3) Head & Waist DSP/SSP/ADX
APP developers can also consider DSP/SSP/ADX third-party advertising platforms, which aggregate exclusive budget resources such as e-commerce, brands, games, etc., can increase the revenue in the middle price range, and ensure the overall advertising filling and revenue in the app.
2. How to choose an advertising monetization platform?
There are so many advertising platforms at present, how should developers choose an advertising docking platform?
(1) In the initial stage of APP, connect with an advertising network
At the initial stage of receiving advertisements, developers do not know whether the advertising link is smooth, user acceptance, and the effect of advertising delivery. It allows APP to quickly pass through the cold start period of advertising monetization, find problems and solve them in time. On the other hand, developers can also obtain satisfactory advertising revenue.
(2) The filling ability of the advertising platform
Advertising platforms with a large number of advertisements will have a large number of advertisements to fill each ad request to ensure full utilization of traffic. In order to increase the revenue from advertising monetization, developers will connect to multiple advertising networks to increase eCPM.
However, it takes time and manpower to connect multiple advertising networks, and the advertising revenue will also fluctuate.
If the app wants to connect to multiple advertising monetization channels, and at the same time coordinates the traffic distribution among the channels, the developer can consider connecting to an aggregated advertising platform—such as Adset, which supports one-click connection to the four major advertising alliances without much effort. Secondary technology docking saves development costs.
In the process of serving many APP developers, Adset optimizes/sets a reasonable traffic distribution algorithm through models such as Waterfall, real-time bidding, Bidding+Waterfall sorting, etc., and then configures the rules according to the actual situation through test analysis to help developers purchase efficiently. High-quality advertising.
For apps that have developed a certain volume, whether a good aggregated advertising platform can provide more advanced services and achieve continuous growth is also a point to consider. The Adset aggregated advertising platform allows developers with little monetization experience to intelligently distribute sales traffic with one click, helping developers better control the advertising ecology and maximize revenue at the same time.