With more people looking at cross-border e-commerce in the epidemic this year, e-commerce in Southeast Asia is particularly hot at this stage. It is indeed a market that has not been fully penetrated by e-commerce. Ali and Tencent are competing, no matter who is the winner in the end Obviously, the Southeast Asian market will be fully opened. But here is a problem that is lower than a LAZADA novice, or a manufacturer who wants to transform, or a seller who is already a seller that LAZADA can't do. How should this go?
Many businesses are groping on their way, and some businesses have found professional operating service providers. Today, Doudou’s main point is whether to find Lazada for operating (but you must be officially certified by Lazada for your service provider) Let me compare the differences first:
One. Do potential difficulties by yourself
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Language: The languages of Lazada's six countries are not unified. Vietnam, Indonesia, and Thailand are all local languages, and the language difficulty is far greater than that of the domestic.
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Platform rules: Lazada is currently in the development stage, and the platform gameplay is not as perfect as the domestic Taobao Tmall. Most merchants are in the groping stage. Lazada ranking rules which merchant can accurately name a 123, which is really not many; platform logistics settings, store drainage, selection of different sites (you need to know that the Lazada backend has no platform data reference), even if there are other e-commerce Platform experience, but it also takes a period of exploration, the store growth cycle is lengthened, and the store’s first three months of support period is missed.
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Platform resources: (1) Lazada's new merchants have a three-month traffic support period (seed plan) in the early stage. After this time, it is more dependent on the merchants to attract traffic, store activities, platform store activities, Lazada currently does not have an exclusive operating secondary To connect with everyone, we will not be notified one by one, so more activities will depend on everyone's own attention. (2) The platform merchants are divided into levels: Lazmall sellers, Ka sellers, and ordinary sellers; if powerful merchants have channels, they can directly apply for Lazmall in the early stage to enjoy industry traffic support.
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Staffing: Cross-border e-commerce is no longer the time to go it alone. Basic art, operations, customer service, and qualified merchants have exclusive store managers who specialize in market analysis and product selection. In the early stage, there will be problems such as difficulty in recruiting, difficult management, and high cost.
The best thing to do by yourself is that there is no upfront investment cost, and it doesn't matter what you do. Haha... I was naughty here
two. What can the operating service provider do for you?
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Staffing: The agency operation service is based on a team model: store manager, art artist, operation, each team assists in the key part of the store, releases product information, builds hot products, platform event registration, store planning, resource docking, and drainage outside the station Promotion, as well as paid promotion operation and store activity promotion.
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Platform resource advantages: (1) There is an exclusive Ali Xiaoer docking, and there are more resources for the event than for business opportunities. (2) Ali Xiaoer will regularly provide platform supplement directions. (3) When the store encounters platform-type problems, it can find Ali Xiaoer to consult and solve the first time
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Data advantage: I mentioned to you that Lazada has no platform data reference in the backend, so data analysis is particularly important. Professional agency operation companies have their own data sources to help businesses analyze industries and platforms. And the ability to analyze store traffic data far exceeds that of ordinary businesses.
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Professionalism: Because Lazada has not been targeting domestic investment for a long time, and the platform is also in the stage of building merchants, there are not many service providers officially certified by Ali, but the professionalism of official service providers certified by Ali must be better than the operation of the merchants themselves and their own recruitment; As well as analyzing data on the platform and reporting various activities, dealing with various store issues is definitely much easier.
Taken together: A reliable agency operation company can not only help you run the store, solve almost all the details of the business affairs, but also provide management guidance and suggestions based on its own professional capabilities, and integrate the resources of the industry including logistics, data analysis, etc. You solve your worries, not just on behalf of the operation. For the business, it is also a learning process.
If you can use the same salary to find people with the same professionalism as agency operations and bring your own resources, then recruiting yourself is the best choice, otherwise, agency operations are your incubator.
The key here is how do you select professional and reliable service providers to help you quickly enter the market? Follow the private message editor will communicate with you together and tell you the dimension of your choice.
Doudou also wants to say: Can you imagine an auto parts company that produces all the parts by itself? It must be remembered: As the boss of a business or as a self-employed person, one's energy is limited and you have to use your most advantageous areas.