Apple continues to dominate the high-end mobile phone market, and Xiaomi successfully breaks through the mid-to-high-end market

An e-commerce platform announced that Apple’s iPhone 11 continued to occupy the top spot in September’s top-selling mobile phone rankings, and had a clear lead. Among Android mobile phone companies, Xiaomi successfully broke through in the mid-to-high-end mobile phone market.

According to the data released by the e-commerce company, in September, the sales of iPhone 11 in the domestic market exceeded 1 million, making it the only mobile phone model with a sales volume of more than one million among many mobile phone models. It can be described as a great ride in the high-end mobile phone market.

When Apple’s iPhone 12 is about to be released, the iPhone 11 that only supports 4G is still selling like this, which undoubtedly proves the domestic consumers’ love for Apple. It can be expected that Apple’s iPhone 12 is expected to continue the iPhone 11’s hot selling momentum after the launch, and further consolidate at the high end. Leading advantage in the mobile phone market.

Among the domestic mobile phone companies, only Huawei and Xiaomi barely compete with Apple in the online high-end mobile phone market. Xiaomi's high-end mobile phone Mi 10 sold more than 100,000 units, and Huawei P40 Pro sold 90,000 units. About one part.

It is worth noting that in the past, the mid-to-high-end mobile phone market was generally dominated by Huawei. This time Huawei has fallen behind Xiaomi in the mid-to-high-end mobile phone market. It seems that Huawei is losing ground in the mid-to-high-end mobile phone market.

This data shows that among the top twelve hot-selling mobile phone models, Xiaomi has Redmi K40 Pro, Xiaomi 10, and Xiaomi 10 Extreme Edition on the list, with a total sales of 321,000 units; Huawei also has Huawei Nova7, P40 Pro, and mate30 5G The three mobile phones made the list, with a total sales volume of 262,000, which is significantly lower than that of Xiaomi.

The mid-to-high-end mobile phone market is the key market for the top four domestic mobile phones Huami Ovi to compete. In the past, this market was mainly occupied by Huawei, OPPO, and vivo, while Xiaomi was mainly based on the mid- and low-end mobile phone market. However, data from this year show that Xiaomi is in The mid-to-high-end mobile phone market has sprung up.

With Xiaomi's breakthrough in the mid-to-high-end mobile phone market and its solid position in the mid-to-low-end mobile phone market, its shipments in the domestic market have rebounded in August. This is its first rebound in more than two years. With such sales results in September, it can be expected that Xiaomi mobile phone shipments will continue to rebound.

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Origin blog.csdn.net/AUZ3y0GqMa/article/details/108914942