Huawei's flagship mobile phone mate40 recently launched has limited production and has attracted the attention of Chinese consumers due to well-known reasons. Therefore, it has become the object of hype by unscrupulous merchants. Some retailers stated that they will increase the price by 1,000 yuan. This move is likely to annoy domestic consumers. .
In recent years, Huawei has frequently increased the prices of its mobile phones. The P40 launched this year is priced at more than 4,000 yuan in one fell swoop. The continuous increase in prices has finally aroused consumer anger. Some consumers abandon Huawei phones and choose more affordable Xiaomi. Cell phone.
Xiaomi has separated the Xiaomi brand and the Redmi brand from the end of 2018. This year, the Xiaomi Mi 10 launched by Xiaomi has made great progress in shooting performance, and the price is set at 3,999 yuan, which happens to occupy the vacancy left by the Huawei P series. The result is that since the listing, the sales data of an e-commerce company shows that the sales of the Xiaomi Mi 10 series have always been ahead of the Huawei P40 series. The Redmi K30 Pro and Mi 10 of the 618 shopping festival occupy the top two of the 5G hot-selling mobile phone list, and Huawei Sales of the P40 series are far behind.
The failure of Huawei's P40 series caused Huawei's mobile phones to suffer setbacks in the domestic market. In the second quarter of this year, the growth rate of Huawei's mobile phone shipments in the domestic market decreased. In the third quarter, its shipments in the domestic market changed from rising to falling. Xiaomi Take the opportunity to further grab Huawei's market. Data in the third quarter showed that Huawei’s domestic market shipments fell by 15.5% year-on-year, but Xiaomi bucked the trend and grew by 13.4%, and Xiaomi was the only one of the top five domestic mobile phone markets to achieve positive growth.
Affected by many factors, the mate40 released by Huawei in the second half of this year has attracted the attention of domestic consumers, and Huawei seems to be confident in this phone. The price of mate40 starts at 4999 yuan, which is an increase of 1,000 yuan over the previous generation mate30.
Such a high price has already made consumers dissatisfied. However, unscrupulous merchants have joined the hype and further increased the sales of the mate40 series, which has pushed the mate40 series to the point where consumers can only look up. And due to the limited supply, consumption It is difficult to buy.
In contrast, because Xiaomi 10 has been on the market for half a year, the price has begun to fall further, and the price-performance ratio has become prominent. From the data of the first sales on Double Eleven, it can be seen that in the top ten, except for the first iPhone11 and the third realme Q2, the other eight positions are occupied by Xiaomi phones, while Huawei phones are not in the top ten.
The data on Double Eleven shows that Xiaomi 10, a high-end mobile phone, has become the only Android phone to enter the top 10 hot-selling Android phones. It can be seen that consumers are enthusiastic about Xiaomi 10, while the expensive Huawei P40 and Mate40 have become consumers abandoned Object.
The third quarter of this year was Xiaomi’s first rebound in the domestic market in the past two years. Now, Huawei, the leader in domestic mobile phones, is dissatisfied with the excessive pricing of mobile phones. Xiaomi may take the opportunity to capture more markets. In the fourth quarter, it will be in the domestic market. May hope to further increase the growth rate.
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