On December 16, App Annie announced the world's most popular and profitable Top10 apps and games in 2019, as well as the fastest growing games and apps in terms of downloads and revenue in 2019.
From the overall data, in 2019, the global downloads of iOS and Google Play apps exceeded 120 billion times, a year-on-year increase of 5% (excluding third-party Android application platform data), mobile app user expenditure reached a record high, and the amount of expenditure exceeded 900 US $ 100 million (approximately RMB 628.6 billion), a year-on-year increase of 15% .
Although app downloads and spending have reached new highs in 2019, according to App Annie's speculation, app downloads and spending will reach a new high in 2020 . Non-gaming App user spending is expected to exceed US $ 30 billion, while gaming user spending may be close to US $ 80 billion, totaling approximately US $ 110 billion. If this number is reached, the year-on-year growth rate will reach 22.2%.
In recent years, it can be seen that even though the economic crisis has affected the situation in many industries in recent years, the market for the global game application industry is still very impressive.
As a game developer, listing on the App Store and Google Play is naturally a must. Today, I will simply share with you the process of listing apps on the App Store. This is all the previous stepping experience.
1. The overall process of listing on iOS
1. Apply for a developer account
Apple's developer accounts are mainly divided into three types: personal accounts, company accounts, and enterprise accounts. The fees and permissions of the three are different. (See the figure below for details)
At present, due to policy reasons, it is difficult to apply for personal number and company number, but if the information is complete, it is still possible to apply for it (strongly recommend not to buy the number from other people, someone around you has been cheated for tens of thousands) As for the enterprise number, it has always been difficult to apply. Even a group with thousands of people or a listed company, it will take at least three months to have the opportunity to apply.
The specific registration method is here : https://blog.csdn.net/ehco4869/article/details/89340128
2. Create an App ID, apply for a certificate, and generate a description file
To create an App ID, you first need to log in to your developer account, and then configure the App bundle ID. The format of xplicit App ID is: com.company.AppName (there are two dots.).
Then log in to your iTunes connect and use your BUNDLE ID to create an app.
To apply for a certificate, you need to use the Mac's key tool to generate the certificate (including development certificate, download certificate, and push certificate). It should be noted here that the downloaded certificate can only be used on the computer requesting the certificate. If you want to use it for other developers, you need to export the imported certificate into a personal information exchange (.p12) format for others to use; and The certificate has a limited number of applications.
After that, you can create a description file. The role of the description file is to associate the certificate with the Bundle Identifier.
3. Configure App related information in iTunes Connect in Developer Center
(1) Main title: The main title is the localized name of the App displayed in the App Store, and generally includes the title subject and suffix.
Simple and smooth display of App functions and features. The vocabulary of the main title has a high weight. You should try to choose high-profile words related to the App, but it is not appropriate to appear popular brand words, otherwise the review will be easily rejected.
(2) Subtitle: The subtitle is a brief introduction of App, which is a supplement to the name of App, and has a certain weight addition to the phrase of App.
Therefore, the content of the subtitle should try to cover some important keywords that the main title does not have. In the same subtitle, there should be no hot competing brand words. The copy should be concise and attractive, showing the unique side of the App, and the number of words should be controlled within 30 characters.
(3) Privacy policy URL: From October 3, 2018, the privacy policy becomes a mandatory item for all new apps or app updates, and the link or text can only be updated when a new version is submitted.
You can observe the privacy policy sample of competing products as a reference when filling in.
(4) Product description: App description is limited to 4000 characters, and is required. You can fill in different languages according to different language versions.
The application description is a detailed introduction to the features and functions of the app. Try to show the core features of the product in the first three lines of the description, so as to attract users. At present, the application description can only
be modified when the App is updated, and the content is not allowed to fill in special characters.
(5) Keyword: Keyword allows 100 characters to be filled in. Make full use of 100 characters that can be filled in as much as possible.
Although Apple ’s official recommendation is to separate keywords with commas, in order to cover more keywords in the App, developers can choose to use commas as little as possible. If there are keywords that need to be emphasized, they can be separated by commas. The setting of keywords affects which search results the App will display and the basic ranking among these search results.
(6) Application rating: Application rating is a mandatory application information attribute in the background of Apple developers. According to the selection results of 13 questions, the rating will change instantly, including 4 years old, 9 years old, 12 years old, 17 There are five grades above the age of no rating, and no rating can not be sold on the App Store.
The question should be filled with the actual situation of the application, otherwise it will be easy for the rejection of the review.
(7) Require screenshots of various versions, run the simulator, and there is a 1024 * 1024 icon. The icon cannot have rounded corners.
8) App booking: For those apps that support booking, users can check the product page in the App Store and book the product in advance before the app is released. After the product is launched, the user will receive a notification. This feature can be used before the product is officially launched Developers can make appropriate adjustments to product-related content in advance based on market feedback.
4. Package and upload the App
, correctly configure the certificate and description file applied in step 2 into Xcode, and set some attributes of Xcode:
(1) Select iOS Device in Xcode (simulator cannot be selected here);
(2) If the application does not support landscape screen, please uncheck the two options of Landscape Left and Landscape Right in the General option;
(3) View the version number and build version number;
(4) The configuration is published in the certificate. If there is no yellow exclamation mark here, it means that your configuration is ok. If there is, it is that the certificate and the description file do not match, or the Bundle selected in the description file is not consistent with the Bundle Identifier of the current project
(5) Remove breakpoints, global breakpoints, zombie mode, etc .;
(6) Set to Release mode. Debug is for testing, and Release is for publishing;
(7) After that, you can select Xcode-> Product-> Archive packaging project, and after uploading, select Upload to App Store to upload. If you do not want to use Xcode to upload, you can also choose Export to export the ipa file. It should be noted that when exporting, you must select Save for iOS App Store Deployment. Then upload the ipa file through the Application Loader tool.
5. Submit for review
After the App is packaged, you need to upload App Store Connect. Follow the steps below:
(1) Ensure that all function development tests of the App are completed.
(2) Enter App Store Connect to create a new App, fill in the completed App information.
(3) Perform the archive operation, package ipa or directly upload the build version (using Xcode or Application Loader).
(4) Create a new App version number, select the uploaded build version, and submit it for review.
Considerations for the audit:
(1) Carefully check whether the various materials about the App are filled in correctly, and you need to pay special attention to whether the information in different languages is accurate.
(2) If the App requires a login account to enter, then you need to fill in the test account in the background for Apple to review.
(3) You need to prepare the online privacy policy agreement, see the attachment, and replace this application with the App name.
(4) For the version awaiting review, you can still edit all information. To submit a new build version, you must remove this version from review.
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