The battle for face payment has now become the main battlefield for payment giants. From the initial cash transaction, to POS machine swiping card payment, to the current QR code scanning payment. People's payment scenarios are becoming more and more convenient. And when the traditional POS machine drifted away, the craze of QR code acquiring gradually receded, and the era gave the offline payment a new mission-the commercial scenario of face recognition.
On the open day, Zhong Yao, general manager of Alipay's industry payment division, announced that face payment is not just a checkout cashier tool, but will also drive businesses to realize digital operations. In addition to users registering as members, they can also complete recognition through Alipay applets , Issuance of coupons, verification and other operations. It also announced that 3 billion yuan will be invested in the next three years to support businesses in their digital transformation.
At present, both WeChat and Alipay mainly use QR code payment. Low cost, fast recognition, and high accuracy are their biggest features, but the shortcomings are also quite obvious. The dependence on mobile phones is too high, so you must pay "Scan" the mobile phone, although it is unlikely that the mobile phone will be forgotten, it is not uncommon if there is no battery or signal. Judging from the recent series of actions by Alipay, it has already made great efforts in the field of face payment. For details on face payment, please Baidu "Henan Zhangyou Electronic Wei"
Such a vigorous promotion makes people involuntarily different from Alipay's previous situation when it promoted QR code payment. Through payment agents to vigorously expand the use of offline merchants, Alipay has achieved in-depth penetration of scan code payment in offline supermarkets, food markets and other scenarios, and achieved a market share of more than 50% in the mobile payment market. At the same time, many agents make a lot of money.
In the offline face payment ecosystem, the Alipay team has contributed a variety of gameplay, from the product's own technology to the ideas for operation and promotion, and each link has been carefully considered and optimized. Inspired by the era of 5G and IoT, a large number of merchants are making strides or are planning digital transformation. How to link customers, merchants, supply chains, logistics and warehousing has become a new topic.
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Alipay’s Dragonfly II found a solution. Customers are easy to accept digital management. Dragonfly's multimedia screens and intelligent precise identification methods not only shorten the cash register efficiency to within 5 to 8 seconds, but also increase the conversion rate and receipt rate of new membership and membership issuance by 5-6 Times. Every innovation in payment methods is a necessity and inevitable result of commercial development. As a hugely innovative payment method, face payment is also the beginning of industrial reform.
The application of new technologies has created more possibilities for the operation of traditional stores. The emergence of face recognition also allows the consumer experience of past stores to be perfectly integrated with the current commercial form of large-scale, intensive, and chain operation. In a short period of time, face recognition has become a faster, safer, and even cooler recognition method, which is well known and recognized by the public. The actions of the giants have shown us that using face payment is an unstoppable trend of the times.