The high-frequency innovation of science and technology leads to rapid switching and upgrading of public behavior. When people are still immersed in the convenient scene of scan code payment, face payment as a brand new payment method has come unexpectedly. At the same time, in view of the prospect of large-scale commercial application of face payment, the convenience and safety The game of public opinion launched by sex is constantly being pushed to a climax.
At present, face payment is also presenting the scene of "three countries stand together": "Dragonfly" under Alipay, "Frog" under the name of WeChat, and "face payment" under UnionPay Cloud QuickPass. Alipay and WeChat also launched " 2.0 products such as "Dragonfly Plus" and "WeChat Frog pro". Face-swiping payment, smart medical care, smart campus, smart bank, catering, supermarket, hotel, non-sense parking lot, various scene solutions, software customization development, payment equipment wholesale, please Baidu "Zhangyou Electronic Wei" for details
According to the latest statistics from the China Internet Network Information Center, the current number of online payment users in my country is 633 million, of which 621 million are mobile network payment users. According to a research report released by iiMedia Consulting, the scale of mobile payment transactions in my country reached 166.1 trillion yuan in the first half of this year. , There is no suspense that the number of annual transactions exceeds 200 trillion. At present, in the payment market, WeChat and Alipay account for up to 90% of the country's market share through QR code scanning and other methods, followed by Cloud QuickPass. It is not difficult to imagine that, in order to stabilize the stock market and compete for the incremental market, the next game of the "big three" through the payment method of facial recognition will be even more thrilling.
Since the launch of "Facial Pay" soon, the current competition in the facial payment market is mainly between "Dragonfly" and "Frog", and the basic gameplay used by the two is still a tried-and-tested subsidy battle. It is reported that in the next three years, Alipay’s subsidy for facial payment will not be capped. At the same time, there are reports that WeChat’s subsidy for facial payment will reach 10 billion, and the two subsidies will coincide with the B-end market, namely hardware equipment. Use merchants. According to the subsidy agreement, the merchant can get a face-swiping user, not only can get the corresponding bonus and the rebate for many consecutive months, but also a large number of bonuses for a single device.
For businesses, the face-swiping device is not just a simple transaction settlement tool, it can also obtain a lot of value-added benefits. On the one hand, the daily workload of a face-sweeping machine is equivalent to 3 cashiers, and if 10 consumers check out at the same time, the traditional mode takes 56 seconds, while the face-sweeping machine only takes 10 seconds. While the efficiency is improved, the business cost of the business is greatly reduced.
Face-swiping devices are an entrance for merchants. Unlike card and QR code payments, merchants cannot determine whether consumers are the users themselves. Face-swiping payment is unique, which helps merchants accurately determine and grasp consumer entities. On this basis, accurate portraits of users are made, and accurate marketing strategies are developed to improve user stickiness.