In recent years, I often hear some voices that the Internet has had too much impact on traditional enterprises, which has made traditional enterprises increasingly difficult in these years.
In fact, the term business opportunity is a product of the era of shortage. We always think that there is a gap. We must find out in time and provide relevant products and services in time, so we succeeded in starting our business.
But in the Internet age, this gap is too narrow. The Internet makes all business opportunities nowhere to hide. Perhaps the idea of trying to survive in the cracks and create a blue ocean is a bit outdated. Entrepreneurship nowadays is not to follow suit, but to innovate. , Or follow the development of the times (such as the current smart digital operation) and actively seek transformation!
In the context of the Internet, physical stores belong to the asset-heavy industry, and their expenditure costs and benefits are not directly proportional. The most obvious is that the source of customers is much less, the profit is thin, the labor wages are rising, the rent is rising, but the sales volume There is no increase. Coupled with the impact of e-commerce, many physical stores can no longer support it and have to shut down their goods. However, there are also many physical stores that can survive even if e-commerce develops. This is a market law.
Survival of the fittest is always an unchanging law.
No matter how the times develop, there will always be new ones to replace the old ones, but in any industry, even if you look at the past, there are still top-notch people who do well. This is true in every industry.
In physical stores, this is the current situation. It seems that it is generally very difficult, most of them are dying, but there are still some who can stand up. For example, Miss Dong, who is always on the news media, Gree Electric, such as Xiaomi, Huawei, etc., if you want to talk about business opportunities, in fact, from the standing of these entities, you may be able to participate in one or two.
Transformation is something that all entities must face now. In fact, under the current business model, if physical stores can make good use of the current situation and tools, they can use this trend to develop vigorously.
That is the online economy, digital operation, and smart marketing.
At least for a short period of time in the future, this is the main direction of the development of the entire society.
So, where are the opportunities for physical stores? Where is the business opportunity? We can give a simple example.
A catering company used to have only offline sales. Now the digital age has come. It can use the outstanding talents in this industry to carry out digital transformation of the company. For example, through the small program mall, gradually establish its own brand private domain traffic pool, trap some of its customers, and build its own fan economy.
When there are some mature customers, he can carry out various marketing activities on his own platform, such as membership card opening, top-up, spike, and points, which will further increase the distance between merchants and consumers. More importantly, the platform’s digitization Features.
Powerful data analysis allows you to clearly know which dishes are popular during what time period, how many times someone visits the store on average, which dishes have a longer staying time, etc., etc. These data can help you The launch of new products of the company will provide you with a very reliable and reasonable decision-making basis for your follow-up marketing work. It is no longer just a brain decision as before, but everything has data to follow.
Of course, this is actually just one aspect of digital marketing. However, as long as a truly interested business can seize this trend and make use of this trend, perhaps he can truly become stronger.
The previous store opened here, only the people around you know. Now that your shop is open here, maybe people all over the country can know that this is your opportunity.
The entity is always an entity. No matter how hot the current e-commerce live broadcast is, it must be made in China. Without the product, where is the sale.
It's just that, to be a business in the real economy, you need to operate the store from the perspective of a non-physical store , use traffic and data to make yourself alive again, and the more you live, the better.
In this era, the product structure and operating model must not be single. At least, online and offline integrated operations are something that all businesses must do now, otherwise, they will wait to be eliminated by others.
The voice of smart digital operation has become higher and higher. If you don't want to be eliminated by the times, you need to recognize the situation in time and complete the transformation and upgrading of your own business. In this regard, perhaps the earlier service providers of Alipay and WeChat, such as online payment, can play a certain role in helping! After all, they specialize in this field and are solution providers for the smart digital business industry.
Opportunities appear again. After the wave of smart digitalization recedes, we will wait and see who died on the beach!
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