In the first half of 2020, affected by the epidemic, the robotic education industry was severely frustrated, offline classes were completely suspended, and rent and wages continued to be paid. Fortunately, it has already ushered in a turnaround, the domestic epidemic has been effectively controlled, the school will start normally in the fall semester, and offline training institutions can finally start classes. The Govstein Little Tank believes that after the epidemic, robot education will usher in new opportunities.
China's private tutoring and training ratio ranks first in the world, and children's education expenditures account for an average of 25% of total household expenditures. More than half of parents believe that their children's education consumption is more important than other household consumption. Although this epidemic has a huge impact on the industry, the anti-cyclical nature of the education industry will soon be highlighted. The demand suppressed by the epidemic and the anxiety of parents. After the epidemic has passed, due to the rigid growth demand characteristics of youth education, Usher in retaliatory growth.
The resources of the robot education market will gradually concentrate, and this is a good time for further expansion. Grasping the source of students around the school, the curriculum arrangement fully considers the local academic conditions and test conditions, it is easier to establish a good relationship of trust with parents, so as to ensure that normal operations can be quickly restored after the epidemic.
Due to the impact of the epidemic, online platforms have become a lifesaver for many institutions. However, after the epidemic, offline teaching will still be the main teaching mode in the robot education industry. After all, face-to-face teaching is the most suitable form of teaching for robot education and the way that can best meet the learning needs of children. However, the problems of poor interaction, poor pertinence, and poor learning atmosphere in online teaching can hardly guarantee the retention rate of students, and can only be used to coordinate with the advancement of offline courses.
Training institutions with offline as the core must adhere to their advantages in enrollment, prepare for lessons in advance, and recruit more students with high-quality course content, classroom experience and continuously updated teaching tools. At the same time, environmental sanitation, disinfection, and protective measures must be taken. After the epidemic, parents' screening of training institutions largely depends on whether the institution can guarantee the health and safety of their children. Therefore, the school district must first purchase anti-epidemic materials such as masks, disinfectants, hand sanitizers, temperature guns, and secondly, “show” the protective measures we have done so that every parent and student can see it to reduce their fear and worry .
Improve the quality of campus services, pay attention to after-sales, maintain communication with parents, and increase parents' dependence. Improve teaching quality, pay attention to classroom feedback, and increase the renewal rate. Prepare in advance for the periodic recurrence of the epidemic. After the impact of this epidemic, it is not difficult for us to find that those offline institutions that have their own online platforms in advance have shown extremely strong anti-risk capabilities in this storm. Therefore, in the process of resuming offline teaching, we must simultaneously strengthen the promotion of online teaching plans, and gradually promote online programming platforms to familiarize parents and children with the platform to prevent repeated epidemics and encounter the same dilemma.
Adhering to the unique enrollment model and enrollment strategy, and continuously increasing the conversion rate of the existing enrollment channels, can also enhance their vitality at the source. Therefore, the campuses of offline customer acquisition channels such as regular promotion, course experience, offline activities, competition cooperation, and cross-industry cooperation must persist in and grasp the essence of them.