In 2020, many offline companies will stay at home overnight, while online formats will usher in unexpected growth.
I still remember that the same situation happened 17 years ago, which promoted the rise of the three major Internet companies, Sina, Netease, and Sohu, and allowed many Internet companies to find their own super product strategies and create new ones through Internet+. Profit model.
Business managers who have had this experience stated in the message of Elosigong’s Z article that people at that time were trapped indoors, which indirectly led to a substantial increase in the use of text messages and increased the income of communications companies such as mobile. Because of this, the access rate of Internet broadband has been greatly improved, and people have begun to obtain information through the Internet and try online shopping, reshaping the way of entertainment. In the later stage, Jack Ma cultivated new consumption habits of netizens.
Today, history repeats itself, and Internet+ has also begun to repeat the process of accelerating the popularization of Internet services that year, opening up a new world in areas with low penetration rates. For the super product strategy, the crisis means the arrival of opportunities. It is a new opportunity to shape people's consumption habits and consumption concepts.
Telecommuting, online consultation, drug delivery, and online vegetable shopping have become daily routines for people. Online education, Internet medical services, corporate services, and door-to-door services that once racked their brains to reach more users have obtained opportunities, giving many consumers the opportunity to recognize and experience Internet+ vertical services.
Not only that, the concentrated outbreak of online entertainment will usher in a cooling-off period when everyone resumes normal life, and short-term suppressed consumer demand will also usher in retaliatory growth. Internet + services that expand penetration will face short-term customer acquisition. To the long-term transformation and retention test. For the super product strategy, short-term profit does not mean anything. It still depends on whether subsequent services or products can meet the real needs of users.
Online consultation, medical O2O, telemedicine. These have become opportunities for Internet medical companies to leave the circle. The growth of the medical and health field means the most direct needs of users.
The Internet medical companies have proven the credibility and availability of their organizational and operational capabilities, which have increased people’s recognition of telemedicine, and at the same time educates the market, allowing users to gradually get used to the Internet + medical model.
According to the data analysis of Elaosi Gong Z number, the penetration rate of Internet medical care in the Internet population is 3%, which is lower than other services. This is because people did not trust telemedicine before.
In addition, the pharmaceutical e-commerce O2O is also educating users. In the past, people felt that buying medicine was relatively low frequency, as long as there is a pharmacy at the door, but this time delivering medicine to the door makes people feel that it is fast and convenient.
In the methodology of super product strategy, lowering the threshold of experience can effectively increase the utilization rate of products and bring huge opportunities for the retention and transformation of enterprises.
Online education expert Mr. Wang said in a consultation with Elos, "Today's online education market is the sweet pastry in the eyes of many companies. To make your own products, you need mature technology and market impetus."
At present, the industry focuses on online courses. With the gradual maturity of image and video fields, interactive courses may become the next explosive point in the online education market. It is necessary to know that once user habits are developed, it is difficult to change.
For the super product strategy, the integration of online and offline is an inevitable trend. With the adjustment of the market structure, only companies with good product and service experience and stable will win in the long run.
For the education market, offline can meet children’s social needs, offline learning atmosphere cannot be satisfied online, and online becoming an inevitable trend is also an unchangeable fact. In the future, many people will become online and offline Common users in the education market.
If we want to use the super product strategy, we will find that there are huge opportunities hidden behind any market segment. Take corporate services as an example. Because many office workers can’t sit in the office and can only work remotely, the remote office involves instant messaging, collaborative documents, cloud disks, online meetings, customer management, and employee training. Products and services in the field.
Alibaba’s DingTalk and Tencent’s corporate WeChat, as the best in corporate products, already have a large number of users. On this basis, how to increase user stickiness has become the key to whether a company can maintain growth.
According to teacher Ai Yongliang's analysis in Elos' article, digitalization is an essential trend for many companies. Taking home office as an example, in the long run, it will promote the in-depth development of remote office.
As long as you cultivate good user habits, the service can keep up and the product is good enough. The user experience is good, and it can meet the basic needs of users. Once the Internet lightweight office concept is widely accepted by the market, it will be able to obtain a higher conversion rate and retention rate during subsequent offices and business trips in multiple locations.
When people’s offline demand shifts to online, major e-commerce platforms and O2O platforms have acquired a number of new users and potential users. In particular, fresh food e-commerce companies have increased by 320% from last year. At this time, offline Stores and fresh food e-commerce will be very different. Who can survive depends on who can provide higher-quality products or services.
For all industries, the crisis is only a short-term pressure, but also an opportunity for changes in the industry structure. The advent of the cold winter allows companies to survive the fittest, and companies that survive the past will gain more market share. The law of the jungle has always been the survival of the fittest.
In many cases, drastic market changes often make capital and companies live together, which is a great opportunity for the industry to make strategic adjustments. But for small and medium-sized enterprises and emerging enterprises, capital is still very difficult to help. What the market tests is the strength and resilience of the enterprises themselves.
In the future, the cold winter will continue. In the process of using the super product strategy, we will find that the core of corporate self-help lies in focusing, doing the most core products or services in the main business, and temporarily shelving non-main business. After every crisis, giants in the industry will be born. This is a systematic industry reshuffle. Teacher Ai Yongliang concluded in Elos' article.