https://mp.weixin.qq.com/s/KHWXp0C_uP-RTNFrPeTWpA
Cover | reconstruction Jingdong
July 2017, Jingdong will be held a medium-term strategy, the conclusions reached in the reflection, Jingdong strategic inflection point has arrived - the second half belonged unbounded retail.
Over the same period, Liu Qiang East published a series of articles on the new understanding of retail and organizations in the media. This paper, the current Jingdong's core strategic thinking: the station building, unbounded retail, building theory, big business can be found in a small group theory source.
Liao Jianwen after the July 2017 year is defined as Jingdong "strategic first year." During the year, Jingdong established a strategic top-level design: namely retail services, the future should open up infrastructure, open from integration to integration, the retail infrastructure into a common platform to serve the front-end, diversified, fragmented retail formats, we can grow together to get space.
As a guarantee to achieve strategic objectives, Jingdong after another identified two organizational changes: First, the upgrade of the original group of six business systems architecture, turning to the online retail infrastructure. Second, the official start to build in Taiwan.
In personal planning Xu Lei, the station building in 2019 is one of the "must win the battle." Because if not in Taiwan, will not be able to make the building blocks of integrated, connected to the front end of a diversified retail formats and empowerment does not arise. January Mall annual meeting, Xu Lei will be in Taiwan described as "the core of the drive engine," he will personally oversee the construction.
Jingdong Retail Group Technology and data station Like Feng, head of the station construction work compared to "high speed to change a tire," front-end business development, in Taiwan it is necessary to give real-time support, but also experience and data in a timely manner under precipitation.
2017, Jingdong Mall's technology system to focus on a team, when the flourishing retail formats, the technical team only came in to meet the demand. Over time, technology has become the bottleneck of business development.
In order to do real-time response, mostly from the business sector and later with the development team. Which is not only full of waste of resources "repeat-create the wheel," the sector to work together when necessary, back-office systems often can not coordinate with each other. After erected in Taiwan, not only new businesses can get directly more than 90% of the general support system, but also reduce the cost of trial and error, to avoid losing market opportunities.
Especially when the overall strategy of the group turned to the integration of open, how external output capacity retail, middle office needs to do more work decoupling. Like Feng led the team, the ability to abstract in the original table into a commodity component, component inventory, transaction component, orders component, B-side component including a total of hundreds of components.
Further, Jingdong own station set in the "TBP (Technical BP) mode." That is from Taiwan accredited expert product manager to the business sector, TBP experts will quickly convey what the business needs to the technology sector, but also help the business strategy timely correction system they envisioned. With the ability of TBP, middle office two months earlier we can understand the future needs of business ahead of the layout.
It can be said, to build a solid and heavy in Taiwan, is the complete integration of open Jingdong could be further premise is the basis Jingdong organizational change.