The Realme V3 released by realme set a new low price record for 5G mobile phones at a price of 999 yuan, which naturally made Xiaomi quite dissatisfied, because since the end of last year, Xiaomi has been continuously breaking 5G price records. Will release a hundred yuan 5G mobile phone to compete with realme.
In the past few years, the domestic mobile phone market has gradually turned against Xiaomi. The data in the second quarter of this year showed that Xiaomi's market share among the top four domestic mobile phones is far lower than that of Huawei, OPPO, and vivo.
The result is that Huawei has online and offline market advantages, vivo and OPPO have advantages in the offline market, while Xiaomi lacks its own unique advantages. In desperation, Xiaomi has to always use cost-effectiveness as its core competitiveness.
It is precisely for this reason that since the end of last year, Xiaomi has continued to release 5G mobile phones that have broken record low prices, and at the same time attacked the high-end mobile phone market, hoping to attract domestic consumers.
However, cost performance is obviously difficult to become Xiaomi’s unique advantage. In order to seize the market, OPPO and vivo have continued to penetrate the cost performance market in the past two years. The new realme brand has also targeted this market. This time Realme releases the world’s cheapest 5G mobile phone. Stealing the limelight of Xiaomi.
In the face of realme's rush to enter, Xiaomi is of course not reconciled, so it is reasonable for Xiaomi to launch a 100 yuan 5G mobile phone. It is said that this upcoming 999 yuan 5G mobile phone is the Redmi K40, and will first launch Qualcomm's new chip Snapdragon 750, with a screen resolution of 720P.
Compared with Real Me V3, Redmi K40’s biggest advantage should be the use of Qualcomm chips. Real Me V3 uses MediaTek’s Dimensity 720 chip. Dimensity 720 is weaker than Snapdragon 750 in terms of performance. In terms of cost performance, Redmi K40 is still higher.
As Huawei faces the problem of chip supply, its market share may fall. Brands such as Xiaomi, OPPO, vivo, and realme are all gearing up, hoping to share the market share vacated by Huawei and gain their own living space. For this reason, they It can be described as doing everything possible.
Xiaomi chose to quickly follow up to launch a 100 yuan 5G mobile phone. Obviously, it recognizes the importance of grabbing the market. This helps it consolidate its advantage in the low-end market. It has made some breakthroughs in the high-end mobile phone market. Since the launch of Xiaomi Mi 10 P40 has always been ahead of Huawei in e-commerce channels. If it can consolidate its advantages in the low-end market, it will help it achieve a rebound in shipments.