Program background
The new media industry is constantly updating and iterating, and short video live broadcast has become the current development trend. Short videos and live broadcasts have different forms of expression, but most users are people with social and emotional needs. In particular, Douyin, the "giant" in the short video live broadcast industry, has gone in the opposite direction and added a live broadcast function to short videos. We can see how promising the short video live broadcast source is. It can be said that it will be the next 10 years. The battlefield of short videos and live broadcasts.
It can be combined with the "short video + live broadcast" model to give full play to the advantages of both, enriching and innovating the national entertainment model.
Overall structure
Although "live broadcast + short video" is mainly based on the live broadcast module, short video complements each other and is mainly the traditional entertainment program live broadcast mode. However, the function of short video is not only an auxiliary tool in the system architecture, but also occupies the most weight and is very important. The production of short video content realizes the mutual cooperation through live broadcast + short video, which is a mutual assistance.
Live broadcast + short video development is designed based on multiple successful experiences of Douyin, Kuaishou and Show Live. The overall business structure is described as follows:
1. Application design
In the design of the "Live + Short Video" application, the homepage mainly displays the host list, while the short video function appears as a separate sub-menu bar on the application homepage, and assists in the transformation and development of the "Community" sub-menu bar. Enable users to facilitate communication through community circles.