Under the socialist market economy environment, the pressure of enterprise market competition has increased significantly. Enterprises need to change their development methods to meet the challenges of market competition, and enterprise supply chain management is the most scientific and reasonable development method in today's market situation. This article analyzes the current problems in the supply chain management of the enterprise based on the characteristics of the enterprise supply chain, and proposes relevant solutions.
The so-called enterprise supply chain management is to unify the content of enterprise product design, raw material procurement, sales and service to form a dynamic enterprise alliance. In this way, the change of enterprise development mode provides an important guarantee for the improvement of enterprise market competitiveness. Therefore, enterprises should strengthen strategic research on supply chain management, and solve and improve the problems presented in the process of supply chain management.
1. The basic content of enterprise supply chain management
Enterprise supply chain management is the systematic and strategic management of enterprises. Systematic management is mainly for the liquidity management of materials between different enterprises or between different departments of enterprises. Strategic management means that the enterprise should organize and manage the production activities of the enterprise from a long-term strategic perspective. The enterprise's supply chain management unifies the internal financial, personnel, service and other activities of the enterprise, which is conducive to enhancing the company's core competitiveness. In today's market economy environment, as an important symbol of modern enterprises, enterprise supply chain has laid a solid foundation for the survival, transformation and development of enterprises.
2. Basic characteristics of enterprise supply chain strategy
2.1 The enterprise supply chain strategy is a complementary enterprise alliance strategy
The supply chain strategy is essentially an enterprise alliance. The alliance includes raw material suppliers, manufacturers, wholesalers, etc. There is a complementary relationship between these enterprises, and the relationship is highly close. In the entire enterprise alliance, the coordination of various enterprises is the greatest guarantee for achieving product quality, product efficiency and product service, and can promote products to obtain the largest market competitive advantage. The cooperation between the enterprises in the enterprise alliance is not limited to capital flow and mutual shareholding, but is driven by common value interests. Each enterprise should give full play to its own advantages to build a strong enterprise supply chain.
2.2 The enterprise supply chain strategy is a strategy to strengthen the company's core capabilities
The core competence of an enterprise is an important foundation for its survival and development. When the company's own capabilities and free resources are not enough to support the company's achievement of the expected strategic goals, it is necessary for the company to seek to use other excellent companies to make up for its deficiencies, strengthen the weak links in the supply chain to complete the company's development strategy. The advantage of supply chain management lies in the ability to choose coordinated and matched enterprises to optimize the enterprise supply chain alliance. Excellent cooperative enterprises can enable other enterprises at the lower end of the supply chain to avoid the market risks brought by market fluctuations and promote the development of enterprises.
2.3 A good supply chain network can enhance the competitiveness of enterprises
The process of enterprise development will experience different periods of ups and downs, and enterprises can choose the supply chain suitable for their own development according to the actual situation of their own business development, which is an important factor that determines the survival and development of the enterprise. A good supply chain network can bring a strong competitive endurance to enterprises, seek opportunities for development during the trough, and strengthen their ability to survive. Therefore, an excellent supply chain network can strengthen the enterprise's ability to resist risks.
2.4 Supply chain strategy is an important aspect and key link in the implementation of relationship marketing
Relationship marketing is a mode of cooperation between enterprises and customers through high-quality products or services. This cooperative relationship, as a link between enterprises, directly affects the technical, economic and social relations of enterprises in the supply chain. Therefore, under the market competition environment, not only the competition between enterprises, but also the competition between supply chains. The formation of the supply chain system makes all the enterprises in the chain form a community of interests. Based on the premise of each company's own development strategy, it achieves the best win-win and mutual benefit.
3. The current situation and existing problems of enterprise supply chain strategic management
3.1 Lack of comprehensive understanding of supply chain management ideas
Supply chain management is a new type of modern enterprise management method, and its application in domestic enterprises is in an immature state. In the international context, the overall management thinking and management level of Chinese enterprises still have a certain gap from developed countries. Some enterprise managers' understanding of enterprise supply chain management is one-sided or even wrong, so that the original vertical integration management idea is still used in the actual enterprise management process, and horizontal integration or business outsourcing cannot be provided. Successful use of chain management ideas. Enterprise managers need to fully realize that supply chain management is not equivalent to supply management, logistics management, e-commerce and other management ideas, these managements are only part of supply chain management. The scope of supply chain management itself is very wide, which requires enterprise managers to strengthen their comprehensive understanding of supply chain management ideas.
3.2 Supply chain strategy has not received enough attention
In the actual management process, supply chain management is only adopted by the enterprise as a management method, and then used to optimize the production and supply of the enterprise. However, the supply chain strategy is not only limited to the strategic development of the enterprise itself, but to plan the entire supply chain to strengthen the market competitiveness of the enterprise. The way of supply chain strategy to enhance an enterprise's competitive advantage does not simply rely on the products or services provided, but to enhance the market value of the product or service through the liquidity management of the entire supply chain, thereby enhancing the competitiveness of the enterprise. Therefore, enterprises should fully understand the essence and significance of supply chain strategy.
3.3 Lack of information sharing within enterprise supply chain management
Supply chain management is systematic and requires high cooperation between various enterprises and departments. However, under the influence of various external and internal factors, the internal information of the entire supply chain management cannot be effectively shared, which makes the information exchange between each other not smooth, which has caused the current situation of problem accumulation in different supply chain management links. For example, when the product transportation needs to involve some remote mountainous areas, the impediment of information can easily lead to obstacles in the transportation of the product, which damages the rights of consumers and reduces the adaptability of the enterprise market, making the operation of the enterprise unable to meet the society. Demand reduces the economic value and social value of enterprise supply chain management.
3.4 There are problems in the coordination between the supply chain strategy and other strategies
A variety of development strategies are involved in the management process of an enterprise. These development strategies need to be formulated in accordance with the actual development status of the enterprise, and need to cooperate with each other. However, some companies are blindly pursuing the supply chain strategy, and neglect this strategy must cooperate with other development strategies, such as competition strategies, to promote the correct implementation of supply chain management. In the process of formulating and implementing functional strategies, enterprises cannot effectively unify various strategies, but instead make them separate. This not only ignores the matching between strategies, but also creates more opportunities for supply chain management. How difficult is not conducive to the advantages of supply chain management.
3.5 Supply chain strategic cooperation needs to be strengthened
The core content of supply chain management is to build a strategic cooperative relationship between enterprises. The key point is to strengthen the connection and cooperation between the various nodes of the supply chain and effectively coordinate the implementation of the entire supply chain in design, production and competition And carry out. However, at present, the cooperation between some enterprises is still at the level of the traditional sales relationship, and the cooperation between the enterprises in the supply chain has not been implemented to form a stable and effective cooperation model to achieve information resource sharing and benefits. Shared strategic partnership. What is more serious is that there are certain conflicts of interest between enterprises in the actual production management process, which even affects the cooperation between enterprises.
4. The countermeasures for enterprises to implement supply chain management
4.1 Correct understanding of supply chain management ideas
Only on the basis of fully recognizing the thought of supply chain management can an enterprise truly implement it and ensure the scientificity and rationality of strategic planning and implementation of supply chain. The main content of supply chain management thinking is horizontal integration and business outsourcing. The horizontally integrated management idea means that enterprises should concentrate resources and energy to enhance their core competitive advantages, while business outsourcing is to align their non-core businesses with other excellent enterprises. Enterprises in the supply chain should form a legitimate enterprise cooperation and competition relationship, with the ultimate goal of improving customer satisfaction, and realize the integration and sharing of logistics, information flow, capital flow, work flow and organizational flow. When enterprises implement supply chain management, they should fully implement the thought of supply chain management in order to enhance their market competitiveness.
4.2 Strategic planning of supply chain management
Supply chain management is based on the overall planning of the entire supply chain, strategically coordinate and rebuild the functions of various enterprises in the supply chain and various departments within the enterprise to enhance the overall benefit of the supply chain. Therefore, supply chain management not only refers to the optimization of production and supply, but also needs to make long-term strategic planning for enterprises. In the process of implementing supply chain management, enterprises should pay attention to planning from a strategic perspective.
4.3 Realizing information sharing
For information sharing, the way of benefit guidance can be adopted. For example, manufacturers can reach agreements with suppliers through price incentives to encourage suppliers to join the information sharing system. This will not only help manufacturers to accurately grasp production decisions, but also help retailers achieve a stable ordering model. From the perspective of the entire supply chain, this is a mutually beneficial and win-win way. At the same time, the supply chain should formulate uniform information sharing standards to ensure fair competition among enterprises and to constrain enterprises with conflicts of interest. In addition, a sound and reasonable supervision system is a necessary means to ensure the timeliness and rationality of information sharing.
4.4 Comprehensive system planning of supply chain and related strategies to achieve strategic matching
The proposal and formulation of the supply chain strategy requires a comprehensive and systematic analysis and judgment based on the overall situation. The enterprise supply chain strategy should be matched with the enterprise's competitive strategy and other functional strategies, so as to ensure the smooth progress of supply chain management. When an enterprise has a new product development strategy, it should also analyze and study the matching between the two. The main purpose of the new product development strategy is to reduce product costs in order to enhance the company's comprehensive development response capability. In short, the various development strategies in the supply chain must have a certain degree of matching, and they must not run counter to each other. Otherwise, not only will the advantages of supply chain management not be brought into play, but it will reduce its management effectiveness.
4.5 Reorganizing the business process and organization of the enterprise
Supply chain management involves multiple enterprises and multiple management departments, and there are regional differences and functional differences between these institutional departments. This requires restructuring the enterprise organization and reorganizing the business processes to achieve Green management of the supply chain. A healthy supply chain management method is conducive to enhancing the market competitiveness of enterprises, and gradually expanding the influence of enterprises in the market. At the same time, it has a great impetus to improve the corporate cultural atmosphere and enhance the corporate brand image.
In the context of the continuous development of the socialist market economy, supply chain management has become the management symbol of a modern enterprise, and competition between supply chains has become an important part of market competition. Therefore, enterprises should strengthen their deep understanding of supply chain management, fully apply the advantages of supply chain management to enterprise management, and face up to the problems in the process of supply chain management, seek scientific and reasonable solutions to continuously optimize and improve the enterprise Supply chain management promotes the development of Chinese enterprises.
