Three years ago, Ali, "acknowledged family" horse box, this would also let Ma Yong eat packaged, industry peers to make impressive start, so many users relish magical species, formally entered the global perspective.
Three years later, the horse Fresh green box stores in the country's formal break 150, distributed across 20 cities, covering more than 40 million residents, more and more users live in a "box area room" and enjoy the fingertips, 30 minutes convenient home delivery service.
Fresh green horse boxes influence is not limited to the average consumer, but also extends to the change in the pattern of the city. Box area coverage even become urban competitiveness index, according to the city green and force report shows that the higher the box room coverage area city, the greater the attraction for young people.
Even after many foreigners experienced horse box, felt amazing, initiation to not want to leave the impulse, they even shouted Amazon posting on Facebook: "Big Brother refueling, China's new leader in several US retail long Dan . "
With the gradual expansion of the horse box effect, attracting countless veteran retailers learn to follow, RT-Mart, Yonghui, Xinhua and other new retail companies have tested the water, trying to create a new way to experience the integration of online and offline.
At the same time, there are also the emergence of a number of emerging powers: Jingdong 7Fresh, a small group of like fresh beauty, backgammon and other fresh Kingdoms, they are different from traditional retail, are more inclined to rise from the ground, the horse box, learning is a kind of mold, but in the end not the essence.
Recalling the changes in the past three years the horse box, with incredible to describe more appropriate. The most powerful is the horse box is not how high single shop floor efficiency, the proportion of online orders much, but the retail sector to bring forward push, hand Suning, Intime shares, investment Sanjiang supermarkets, acquired Easyhome ...... a series of operations for the traditional retail pointed out the direction.
We can say that the horse box appears, into a dull market for the original pools that twinkle, brought infinite vitality. Is the most intuitive expression, changes in real estate and tourism, in which the eyes of the horse is draining tool box, box horse Fresh green release also boost their brand power increase.
With Ali ecological resources invested without paying, horse box siphon effect more and more obvious, this change also prompted governments around the outside of the box Magnus optimistic, Xi'an, Wuhan and other first-tier cities for the new arrival green light horse box, hoping to revitalize the local market economy, promote local agriculture and income generation.
Horse box also live up to expectations, the horse bolted a year or two, not only driven the evolution of China's retail industry, but also to local industry clusters might have towards the country. Importantly, the integration of online and offline shopping experience also allows users care deeply about box area really feel the convenience and warmth.
In the "2018 China Chain hundred" list just released by the China Chain Store & Franchise Association (CCFA), the cartridge Ma potential dark horse leapt hundred list of 47, the growth rate reached 300% of terror, is the only one triple-digit growth of enterprises.
In this new retail battlefield, it is the leading horse box. Next, the new retail is bound to dramatically change the quality of life of Chinese people, and even overtake the developed countries following the mobile Internet, and then lead the new global business.
After all, the reason why we are doing new retail, or because the advance of new retail, most people believe it led out of the traditional retail swamp low-lying land, it can lead them to achieve all possible overtaking around the curve of the new track.
Ultimately, the new retail to optimize the user experience, like a horse box from the start of user-centered, committed to create the ideal life of around three kilometers, and consumers, "reciprocate", the horse Fresh green box as life portion.
