the art of seo(chapter four)

SEO Implementation:First Stages

***Development Platform and Information Architecture***
1.Technology Decisions
2.Structural Decisions:
Target keywords
Cross-link relevant content
3.Mobile Sites

***Identifying Current Server Statistics Software and Gaining Access***
Web Analytics(Google Analytics)
Log file Tracking
Google Search Console and Bing Webmaster Tools

***Determining Top Competitors***

***Assessing Historical Progress***
Timeline of Site Changes(Ideally, you should track more than just site changes, as external factors that can have a big impact on your SEO results can be just as important; these include confirmed search engine algorithm updates)

***Benchmarking Current Indexing Status***

***Benchmarking Organic Rankings***
tool-AuthorityLabs

***Benchmarking Current Traffic Sources and Volume***