10.应用内出现第三方移动平台的名字或图标
一直以来，苹果都不允许iOS开发者在进行软件描述时提到 Android 版本，而自从2015年4月起，在 App 内、截图等任何地方提到安卓、Android 的文字、图标、系统界面都会被拒。曾经有电商 App，因为出现了售卖三星安卓手机而被拒。。。
15.应用截图、名称、描述等出现不雅词汇
在应用截图、名称、描述等任何地方出现例如诸如 牛逼、绿茶婊、无节操、逗比 等词汇，都会被苹果审核拒绝。
附被拒理由原文：We found that your app contains content that many audiences would find objectionable, which is not in compliance with the App Store Review Guidelines. Specifically, we noticed your app name 打飞机-简单粗暴 is objectionable.
We encourage you to review your app content and evaluate whether you can modify the content to bring it into compliance with the Guidelines.
16.应用出现 beta版、测试版字样
不要过度谦虚地在启动画面或者应用名称上加上”beta”字样，苹果不允许测试版产品上架。
附被拒理由原文：Your app appears to be a pre-release, test, or trial version with a limited feature set. Apps that are created for demonstration or trial purposes are not appropriate for the App Store and do not comply with the App Store Review Guidelines. To ensure compliance with the App Store Review Guidelines, it would be appropriate to revise your app to complete, remove, or fully configure any partially implemented feature(s).
If you would like to conduct beta trial for your app, you may wish to review the TestFlight Beta Testing Guide.