广告CTR预估相关模型汇总

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一、FM、FFM

 FM：Factorization Machines

 FFM：Field-aware Factorization Machines for CTR Prediction

二、DeepFM

 DeepFM：DeepFM: A Factorization-Machine based Neural Network for CTR Prediction

三、Wide&Deep

 Wide&Deep：Wide & Deep Learning for Recommender Systems

四、DIN

 DIN：Deep Interest Network for Click-Through Rate Prediction

五、FNN

 FNN：Deep Learning over Multi-field Categorical Data – A Case Study on User Response Prediction

六、MLR、LR+GBDT

 MLR：Learning Piece-wise Linear Models from Large Scale Data for Ad Click Prediction

 LR+GDBT：Practical Lessons from Predicting Clicks on Ads at Facebook

七、PNN

 PNN：Product-based Neural Networks for User Response Prediction

八、NFM

 NFM：Neural Factorization Machines for Sparse Predictive Analytics

九、AFM

 AFM：Attentional Factorization Machines: Learning the Weight of Feature Interactions via Attention Networks

十、DIEN

 DIEN：Deep Interest Evolution Network for Click-Through Rate Prediction