E-commerce rapid development in China, but the lack of trust hinder the pace of its progress. In e-commerce trust is the key to determine the success of online merchants. Compared to Western developed countries, China is still not establish a sound social credit system, so the public's trust is generally low. For a general lack of social credibility of our country, the role of trust becomes more prominent. How to establish, maintain and enhance consumer confidence in the site, the potential customers into real consumers, as well as loyal customers, establish long-term relationships with customers, is the focus of attention of its e-commerce site profitable key. The current development of China's e-commerce, although there is a huge potential market, but it did not form online shopping attitudes and habits, so should the external environment and internal environment of both improvement and breakthrough, so that e-commerce has been rapid development.
Today, the sale of goods or services are required to protect the credibility of the e-commerce site, no matter how good of a past business e-commerce site even better, just because one accident of social trust is lost, it will suffer serious crisis of confidence . And if you want to restore confidence and regain the trust of customers, to have to pay a huge time and effort. Any e-commerce sites such problems do not want to appear. A high degree of trust in e-commerce sites can be popular to say the performance of the user login page will hold an attitude of trust, not of a mind alert online experience, it is a subjective evaluation. Before the e-commerce transaction process can be divided into trading, trading, trading after the stage, along with the evolution of consumer confidence in the trading process and the dynamic changes, and the results of each stage of the factors leading to trust and trust are also different. With the evolution of the trading process, the main factors affecting consumer confidence in the quality of the site from the transition to a third-party trust mechanisms as well as quality of service (in addition to three main factors, but also other factors related to consumers, businesses, websites, and other third-party entity), trust the results of the transaction by the motivation for the development of actual shopping behavior as well as repeat shopping behavior.
Currently the largest e-commerce site Taobao point is operating under the trust of its users have the situation today. Virtual online shopping compared to the more inseparable from the line of credit to maintain when your e-commerce site high credit, others will be assured when buying your product, and ultimately to enhance the site's conversion rate. For e-commerce sites for users of our continuous accumulation of trust is the best way to win users. You can increase trust our e-commerce site from the following aspects.
1. to enhance the rate of access site
2. do simple page, enrich the content of
3. perfect shopping rules is the only way to reassure visitors
4. let users find other consumers praise for our products.
Only through the implementation of these aspects in order to improve my confidence, confidence improved in order to absorb the vast number of consumers to shop, increase their income.
