How to enhance the credibility of corporate website

User trust value on the corporate website is an important test specification corporate website optimization and marketing victory or not, corporate website to the user's trust in the social and cultural values guiding elements, elements of individual users and corporate credibility of the site itself in three areas, socio-cultural orientation and individual elements belonging to the non-enterprise user controllable elements, and thus the demand from the corporate website itself credibility to begin enhance trust value. Author on the article with you to discuss how to enhance the user's purpose is to build trust corporate website.
1, the legal validity of the user's corporate website on the corporate website or not is the first objective of the corporate Web site to determine whether the yardstick of trust, therefore business website should be the maximum level to show a legitimate according to the website, including those based on public information at the local Public Security Bureau network security to check out the site ICP record number, organization code certificate, tax certificate and cancellation of certificates and other consumer operating authority certificate identifies promised. Each certificate identifies possible to increase the hyperlinks to the relevant agencies query page, easy for users to verify the true and false.
2, show business-related factors trusted corporate website have the skills to show corporate content can be conveyed to the higher value of user trust, show business-related content can include corporate strength and corporate reputation made two chunks. Initiative introduced in a prominent location site enterprises to carry out the process, to obtain performance and quality certificates acquired Chinese brand, China well-known operations management and other honorary certificate, it is important to guide people to business inspections, skill domain experts to company visits and research news media coverage of the enterprises to develop, consumers praise for the enterprise products.
Well-known enterprises and research institutions to establish a good cooperative relations, corporate social responsibility to participate in the activities, enterprises to participate in public welfare activities, but also to introduce expert skill domains in the enterprise worked to guide people if the enterprise is celebrities, but also introduced enterprise mentor, because the user with regard to authority and celebrities have established a trust, to show through these elements, users can transfer this trust to the corporate Web site, users are more likely to establish trust in business website.
3, professional website pages enterprise network environment, the user touches and the most important way of understanding business enterprise sites, corporate web page is the first impression of the enterprise to the consumer, therefore, at a certain level, corporate website page design professional online professional image that is the performance of the enterprise, but also an important expression of corporate power. Corporate Web site different from the game websites and comprehensive portal, simplicity and ease of use are important to regulate business website. The main attention to the following five areas:
(1) corporate website design emphasis on simple, beautiful, giving users leave a good first impression.
(2) users often rely on website navigation discrimination can meet their needs. Thus, the demand for site navigation simple and clear differences with effective Intuit single, strengthening a sense of layering and clear corporate website, which won the trust of consumers.
(3) in meeting the information needs of users, companies do stress map site simple, user-friendly application, a number of convenient service such as weather forecast, ticket inquiries and other functions best not now on the corporate Web site, but can not put corporate website imaging gaming sites do the same fancy.
(4) corporate website is to promote business, and therefore, in order to allow more consumers to find, read and even long-term reading the company's website, it is necessary to network marketing-oriented, so that the major search engines to crawl the website of the enterprise more page in the search results do better.
(5) information on the expression, text-based, supplemented by pictures. Even the use of pictures, but also with the graphics processor tool to dispose of the size of the picture to a certain specification, so fast page download speed, user parsimonious time.
4, the value of corporate website content and update users to read corporate website aims to valuable information, professionalism and high-value content corporate website is best to transfer expertise and strong business strength to the user, and therefore business website content value is an important element to absorb the user. In addition to the corporate website to show detailed, objective information about their products, the most important is to show local business-related knowledge products to buy, enjoying learning, the use of techniques. According to the survey show, local business website network marketing effect is not obvious or implementing internet marketing techniques is not enough effort not a home, is the origin of the site content is not updated for a long time.
Corporate website content up to date appear to be simple and easy task, but careful analysis will find that business needs to update website content have a special technical staff, specially the copywriting staff, worth referring users to the material, etc., and quite incomplete local businesses have these elements, resulting in the site content is not updated for a long time, become a "waste stations" web site, the loss of network marketing function. Therefore, companies should arrange someone to serve as copywriting and website updating, absorbed into long-term users, so as to gradually establish user loyalty to the brand.
5, interactive corporate website to enhance the interaction between the consumer and the corporate website to provide convenient communication and communication to meet the user access to information and service support requirements, not only be able to carry out all service work in sales, solutions, processing consumption various issues were also able to expand the customer relationship management, progressive corporate website attractive to users, so that users become dependent on the intention of the corporate website, so as to establish and enhance the user long-term trust of the corporate website.