[Reprint] inventory of China's six major enterprise software providers, cloud the truth behind watching earnings

Inventory of China's six major enterprise software providers, to see the truth behind the clouds on earnings

Author: Amber 2020-01-15 16:38
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Lead: Lei Feng network inventory will be representative of the Chinese enterprise software provider, analyze them over the past few years on SaaS and other cloud core business "report card."

Not long ago seen a Sino-US business services market comparison chart, a little surprised. Why is the same in ToB market, Microsoft has a market value of foreign trillion dollars, there are billions of dollars of Salesforce, but only just after the UF market value of billions of dollars in China?

Inventory of China's six major enterprise software providers, to see the truth behind the clouds on earnings

Someone once said: The software industry is undergoing the biggest change ever the same time, the industry is bound to become complacent rejects evolution.

So, those who dare to change trial and error, and even willing to take years to rewrite the underlying code to better support the demands of the market; those who rest on its laurels, but rather self-deception, not get rid of the burden of the past vested interests of capital, products, personnel structure.

In the domestic traditional enterprise software vendors shouted transformation service on the cloud for so many years, to date, it seems that we can only see red in the first line of nails, micro-channel business, red SaaS challenger in second-tier, third-tier dare to shatter in red the software giant in the past, and punch in a four-wire forced transformation of the ISV, SI.

Lei Feng network will sort out China representative of the enterprise software provider, analyze them over the past few years on SaaS and other cloud core business "report card." If omissions, please correct me. 

Ali nails

Core Cloud products: nails

Benchmarking Customer: Liby, Mengniu

Product and market action: May 2015 officially released. 2018 release of the five vertical industry digital solutions, in December that "human, financial, and material things" all-Link digital solutions. 2019 release "intelligent synergy" product upgrades, covering people and human intelligence collaboration, intelligent people and things synergy, intelligent people and things together.

2018 Blue Ling one hundred million yuan investment strategy, Kingsoft WPS launch joint smart document; 2019 acquisition of wholly-owned enterprise collaboration software Teambition.

Business Performance: The latest data show that the nails platform has 200,000 developers, enterprise application number 300,000, the number of users over 200 million, 10 million enterprise organizations, service organizations number 5 million, and an increase of 800% quality ISV .

Reported, 2018Q1-2019Q3, aliyun revenues were 43.85,46.98,56.67,66.11,77.26,77.87,92.91 million (chain growth 103%, 93%, 90%, 84%, 76%, 66%, 64 %), innovation projects and other business income (high German) income 9.88,10.59,10.66,13.33,12.07,12.81,12.10 billion (MoM growth rate of 8%, 64%, 20%, 73%, 22%, 21 %, 14%).

Inventory of China's six major enterprise software providers, to see the truth behind the clouds on earnings

Figure: Lei Feng net production

Lei Feng network analysis of revenue growth as of 2019Q3 Ali cloud. It is worth mentioning that, in June 2019, announced nails and Rue Li Yun, apparently in 2019Q3 originally been part of the nail income of innovative projects classified as Ali cloud, at least a rough estimate nail bring 10 billion quarterly revenue . (Entered in 2020, Lynx upgrade wizard as an independent business unit, headed by Ali cloud IoT Wei, head of the library, can be expected in the next quarter belonged to business innovation Lynx elves will bring further growth Ali cloud.)

Enterprise micro letter

Core Cloud products: micro-channel business

Benchmarking Customer: backgammon business Nadu Express

Product and market action : in 2016 the formal launch of version 1.0, version 3.0 released in December 2019, on the basis of the micro-channel exchange on the introduction of the customer circle of friends, customer contact, customer base three functions. According to Zhang Xiaolong latest statement, "The new changes in business micro-channel follow-up is based on a new idea - to let every employees have become the window of enterprise service is the service of people, and is a certified service."

Weaver announced in 2018 and to cooperate in the field of mobile office; 2019 easy to have invested in sales, to praise, law greatly, said a cloud.

Business Performance: covering more than 50 industries, serving more than 2.5 million real business, 60 million active users, 80% of China's top 500 enterprise customers, 21,000 partners, there are more than 4.7 million systems connected to the enterprise micro-letter day.

关于企业微信的营收情况,可以根据腾讯云历年来为数不多的几次数据披露进行判断:

2016Q3财报首次披露云业务的收入增长情况,“同比增长超过100%”。

 

2018Q3,“云业务前三季度收入超60亿人民币,同比增长超过一倍”。

 

2018Q4全年财报中,“云收入增长超过100%至91亿元”,截止2018Q4,付费客户增长超过一倍。

 

2019Q3,“云业务收入47亿元人民币,同比增长80%”。

在腾讯930变革之后,腾讯云与支付业务一直组成放在“其他业务”板块,而后被放在“金融科技及企业服务”板块中,并提及收入增长的来源之一“整合如云服务及企业微信等腾讯内部资源,联合外部SaaS企业,以培育更多垂直领域SaaS解决方案。”

对比同一时期的阿里钉钉,SaaS产品带来的客户数量对比(SaaS客单价可能会不会有太大差异),显然,企业微信等腾讯内部SaaS业务已足够刺激着腾讯云的收入增长。

相比互联网巨头的SaaS生意,从2010年前后就开始深耕互联网ToB市场发展起来的小巨头们表现又如何呢?

我们知道HR领域的大易被用友收购,CRM销售易获得了与腾讯战略合作及投资的机会,协同办公致远终于在科创板上市……但时至今日,我们依然最关心是盈利问题,多数企业盈利欠佳,亏损或微利还是常态吗?

北森

核心云产品:北森云

标杆客户:碧桂园、万科

产品与市场动作:成立于2002年,2010年开始构建PaaS平台,2012年建立客户成功服务团队,2016年上线核心人力云eHR。2019年,面向ISV和企业客户,北森基于PaaS平台发布AppStore应用商店,如个税计算、面试系统、内推等HR原生应用,任务、日程等办公应用,差旅、报销等第三方应用。

业绩表现:

据公开数据披露,北森云2013年度、2014年度、2015年度营业收入分别为7420.14万元、1.01亿元、1.41亿元;净利润分别为-702.89万元、-1209.55万元、-4137.57万元。

 

2016年,营业收入为1.82亿元,同比增长29.17%;亏损1.10亿元,同比扩大163.24%。

 

2017年,营业收入为2.33亿元,同比增长28.07%;归属于挂牌公司股东的净利润为-1.46亿元,较上年同期-1.1亿元,亏损程度有所增大。 

是盈利还是继续亏?据了解,北森云前期在SaaS产品线及PaaS平台研发,以及客户成功团队等方面投入巨大。尽管北森在2018年4月新三板终止挂牌交易,但这其实是同一时期不少业绩表现不佳、在新三板兜兜转转的SaaS厂商的共同表现。

东软

核心云产品:RealOne Suite、CloudOne Suite、ClinicalOne Suite

市场与产品动作:创立于1991年,中国第一家软件上市公司。目前已推出云 HIS、人社医保平台、医药云、环保云、睿云、平台云、党建云、云护航等云产品和服务。2019年9月,东软宣布获得百度战略投资共计14.43亿元,11月与百度发布面向智能城市的整体解决方案。

业务表现:

2018年度报告,实现营业收入71.71亿元,同比增长0.55%,归属于上市公司股东的净利润1.1亿元,同比下降89.60%,扣除非经常性损益后的净利润1118万元,同比下降95.27%。

 

2019半年度报告,实现营业收入29.26亿元,同比增长5.17%,归属上市公司股东净利润2578万元,同比下降77.38%,扣除非经常性损益后的净利润-2722万元,同比下降149.55%。

 

2019Q3报告,2019年1-9月实现营业收入46.18亿元,同比增长8.52%,归属于上市公司净利润3595万元,扣除非经常性损益后的净利润-5139万元,同比下降240.68%。

可以看出,东软近两年正持续出现业绩亏损,并有亏损持续拉大趋势。据悉,东软四大主营业务医疗健康及社会保险、企业互联网及其他、智慧城市、智能汽车互联,在2018年的业绩表现分别为16.96亿元、21.32亿元、18.50亿元、14.92亿元,毛利率同比增减分别为1.45%、-1.50%、-4.13%、-0.93%。

根据此前年报称,净利润下滑是由于公司加大在研发和市场投入力度所致,在2019年9月获得百度资金与资源合作上的大力支持后,在2019年最后一季度是否扫开低迷?值得一提的是,从业务成分上讲,东软除了自主软件、产品及服务的经营外,同时也会承担系统集成的业务。

实际上,2014年至今,阿里、京东、腾讯、百度接连在智慧城市、智慧医疗领域与IT解决方案服务商(包括系统集成)整合优势资源展开合作。预计很长一段时间内,IT解决方案服务商会遭遇断臂求生、谋求新增长点的“阵痛期”。

金蝶国际

核心云产品:星空、苍穹、精斗云

标杆客户:温氏集团、幸福西饼

产品与市场动作:创立于1993年,金蝶旗下有多款云产品,包括金蝶云·苍穹(大企业云服务平台)、金蝶云·星空(中大及成长型企业创新云服务平台)、金蝶精斗云(小微企业一站式云服务)、云之家(智能协同办公云服务)、管易云(电商行业云)及车商悦(汽车经销行业云)。2011年,金蝶正式拉开了转云升级的帷幕,2012年推出金蝶云ERP,2017年提出Cloud First战略,金蝶云ERP升级为金蝶云。

业务表现:业内人士指出,2016年是金蝶阵痛转型收入最高的开始,云服务收入占比在近年来也在持续上升。不过直到如今,云业务仍未能盈利。

Inventory of China's six major enterprise software providers, to see the truth behind the clouds on earnings

图:雷锋网制作

2016年,金蝶全年营收18.62亿元,同比增长22.8%;云服务业务收入3.4亿,同比增长103%,占总营收18.3%。

2017年,金蝶全年营收23亿元,同比增长23.7%;云服务业务收入5.7亿元,同比增长66.7%,占集团总收入24.7%;其中,金蝶云ERP收入约13.9亿元,同比增长87.7%,客户数同比增长120%,续费率保持在90%以上。

 

2018年,金蝶全年营收28.08亿元,同比增长21.9%;云服务业务收入为8.49亿元,占总营收30.2%,亏损额1.24亿元;其中,金蝶云·星空收入达到6.05亿元,同比增长53.8%,客户续费率超过95%。

2018年期间,金蝶先后推出金蝶云星空、苍穹两款云原生技术架构。 

2019年中期业绩显示,金蝶上半年营业收入约14.85亿元,同比增长16.1%;云服务业务收入约5.50亿元,同比增长54.9%,占集团总收入37%。其中,金蝶云·星空收入达到3.84亿,同比增长50.5%,累计客户1.15万家,客户增长超过53%。金蝶云·苍穹新签客户28家,已累计客户43家,贡献收入约1500万元。

直到最近的采访中,徐少春重申了对2020年云收入占比达到60%的信心。但此消彼长,这也意味着随着金蝶传统软件业务占比下降、增速进一步放缓的情况下,金蝶云服务业务还需时日才能弥补这一空白。

用友网络

核心云产品:NC Cloud、YonSuite、iuap

标杆客户:三一重工

产品与市场动作:成立于1988年,目前形成了以用友云为核心,云服务、软件、金融服务融合发展的新战略布局。用友云战略最早可以追溯到2010年。2017年4月,用友云战略正式落地,7月发布U8 Cloud,自此后的两年多时间里,用友还相继发布了NC Cloud、YonSuite等核心云解决方案。 

业务表现:

2016年,实现整体营收51.13亿元,同比增长14.9%;云服务业务实现收入1.17亿元,同比增长34.4%,服务业务实现收入2. 43亿元,同比增长200.5%。

 

2017年,实现营收63.44亿元人民币,同比增长24.1%;云服务业务(不含金融类云服务)实现收入4.09亿元人民币,同比增长249.9%。

 

2018年,实现营收77.03亿元,同比增长21.4%;云服务收入20.94亿元,同比增长72.9%,占总营收的27.2%。其中,云服务业务(不含金融云服务)收入8.51亿元,同比增长108.0%;软件业务实现55.79亿元,同比增长8.7%。

 

2019上半年,实现营收33.13亿元,同比增长10.2%;云服务业务(不含金融类云服务)实现收入4.72亿元,同比增长114.6%;软件业务实现22.48亿元,同比增长5.0%,收入占比31.4%。其中,SaaS 业务实现收入 2.86 亿元,同比增长 133.6%。云服务业务企业客户数超493万家,付费用户近43万家,大中企业续约率为58.55%,小微企业续约率为54.4%。 

 

2019Q3财报显示,用友云服务业务企业客户数达到522.22万家,其中累计付费企业客户数为46.84万家;大中型企业云服务业务实现收入7.15亿元,增长120.0%;小微企业云服务业务实现收入6715万元,增长200.2%。

Inventory of China's six major enterprise software providers, to see the truth behind the clouds on earnings

Inventory of China's six major enterprise software providers, to see the truth behind the clouds on earnings

图:雷锋网(公众号:雷锋网)制作

从历年用友财报公布出的数字可以看出,用友云服务无论收入还是付费客户数量都在近两年呈现了光速增长。

从2017年云战略落地当年,用友云服务业务实现同比增长249.9%,此后两年一直呈100%以上的速度增长。此外,据2019Q3最新数据,仅三个月,用友云付费客户数量增长了3.84万家,如果按照每月20个工作日粗略计算,在2019Q3,日签单高达640单。

相比之下,用友仅用两年时间就完成了相当“激进式”的云转型。不过也可以有其中一种猜测:用友客户客单价足够低,付费用户数量之多可以支撑整个云的收入?

中国企业服务市场的后半程,谁来接力?

中国企业服务软件市场的后半程,其实也是中国互联网发展到如今的一个关键命题。以阿里、腾讯为代表的互联网巨头核心业务早已触碰到天花板,云计算、AI、5G等新技术重塑了ToC做ToB的方式。 

透过上文数字,能够看到阿里钉钉、企业微信在最近今年可谓是战绩颇丰,仅用四五时间就已经圈入百万家企业客户,再加上最近的华为WeLink,在扮演巨头云战略“抓手”的同时,将有可能进一步蚕食整个软件业务市场。 

而越来越多的SaaS企业开始相信,基于自身品牌和产品的开放,才能联合其他合作伙伴一同拿下大客户。例如,提供公开标准的API,能够实现应用间互联互通的PaaS品类。

与此同时,寻找与企业软件厂商战略合作也是打通用户与企业端的重要路径。例如此前京东与金蝶的合作,阿里与用友的合作,华为、腾讯与用友,与金蝶的合作,亦或是阿里、腾讯成立的SaaS加速器等孵化性质的动作。

实际上,在2007年阿里软件成立前后,马云曾考虑与用友合作成立合资公司。但双方都希望自己成为主导方,不愿意成为对方的附庸,谈判不了了之。用友某高管当时甚至表示:“我们穿西装,他们穿牛仔裤,合资起来会不伦不类。”

十年前,很少有人会去怀疑用友、金蝶等软件厂商牢固的市场地位,十年后,基于SaaS的普及化改变了软件的交付模式,也让穿西装的人意识到与穿牛仔裤的合作重要性。

企业软件厂商通过与互联网巨头的合作,能够依托其云技术,增强对企业用户数据(比如来自ERP、CRM、OA,甚至是企业交易数据)的获取与分析能力。 

尽管传统厂商动作略显缓慢,但金蝶砸掉ERP、重写代码,用友称其拿下46万家云付费企业用户。船大难不难掉头,更需要果敢。 

这一点可以参看微软CEO纳德拉的做法。2014年砍掉手机业务,放弃Windows Phone,转身拥抱云服务,以Teams、Office 365等企业服务应用为触手的同时,得以输出AI、边缘计算等新技术和营造开发生态。目前,目前微软市值一度突破万亿美元,成为整个企业服务软件行业当之无愧的巨头。

Platform class operating and technical services revenue from a set of data from the Ministry to the latest disclosure of view, 2018, cloud computing, big data technology as the foundation of 1.6736 trillion yuan, accounting for IT services had a share of 44.6%, with a typical cloud services and big data services revenue of 219.2 billion yuan, service enterprises reached 2440. On the demand side, the domestic enterprises in the cloud services spending and usage has been rising.

Inventory of China's six major enterprise software providers, to see the truth behind the clouds on earnings

There is no doubt that the cloud user market matures, will greatly stimulate the Chinese enterprise software market to usher in a more rapid phase-out. Internet giants like crocodile bite a little bit of market share, it will not be like ten years ago as defeat, and now they are a strategic position in the enterprise services market is becoming increasingly prominent. (Lei Feng network)

Lei Feng network original articles, prohibit unauthorized reproduced. For details, see reprint notice .

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Origin www.cnblogs.com/jinanxiaolaohu/p/12200314.html