Six major commercialization scenarios that cloud computing vendors are currently working on:
First, cloud game interactive advertising. It is the application scenario with the greatest value dividend at present. This application scenario allows users to quickly experience the core gameplay of the game without touching the game package. It usually only takes 10 minutes, so the cost of this bandwidth technology is controllable.
After comprehensive testing with multiple cooperative customers and partners, different game products, and different types of applications, the data results are very good. Cloud game interactive advertising can basically increase the conversion rate of premium games by 1-3 times. This greatly reduces the cost of purchase volume. In the past, the approximate cost of purchase volume accounted for 40-60%, but in the future the purchase volume may drop to 30-40%, and IT (technology) expenditure may drop from 5-10%. It has become 8-20%, and the overall trend is still declining.
Second, cloud game online distribution platform. This is actually what most cloud game manufacturers are doing now, focusing on new game promotion & stock management. In the promotion of new games, cloud game trials and strong link transfer functions can bring greater convenience to the promotion of new games, which will break the original distribution pattern. In terms of stock management, the characteristics of cloud games bring more interactive innovations, and reduce return costs because they do not require downloading. Huawei focuses more on its basic layer capabilities, including computing power and network optimization capabilities, to help other partners build such platforms.
Third, the game develops the PUGC model. In the development process of new games, good creativity and gameplay design can be used through the convenient mode of cloud games to allow users to experience it, participate in the development process, and put forward more content suggestions. For example, new products are delivered to users for experience through cloud gaming. Users can enjoy fresh and fun new games and new ideas, and can also provide feedback on their experiences and suggestions to the development team for optimization faster and more directly. Reduce the cost of trial and error, allowing players and studios to efficiently create hit games together.
Fourth, cloud game interactive live broadcast. It can greatly enhance the interaction between the anchor and the audience, and the audience can become the anchor in an instant. In the past, when we watched the video platform, we could only see the game anchor playing the game. After cloud gamification, more interactive functions were combined to turn it into a cloud game. The cloud game can do more functions, including users The transfer of control between users, including the user’s real-time audio and video connection capabilities, can allow users to instantly change from viewers to anchors.
Fifth, the application of AI computing in cloud games. Based on cloud + AI super computing power, game self-review is fast and safe. There are many things that can be done on the cloud. Due to the image recognition capabilities of AI, it can help game manufacturers conduct audits. These are very dependent on the powerful AI computing power on the cloud.
In addition, an anti-addiction system and robot intensive training can be built based on games + AI. Quickly realize face recognition and fingerprint recognition functions, and realize the construction of anti-addiction system more simply and effectively.
What role do cloud computing manufacturers play in the cloud gaming industry? Relevant sources revealed that in fact, the biggest feature of cloud computing manufacturers in the cloud gaming industry is that they are business neutral and role neutral. Their identity is the technology provider and ecological builder of the "new infrastructure" of future games, and they will not compete with any existing ones. What conflicts or competitive relationships arise between game manufacturers and platform manufacturers.