Reprinted from LANCEYAN.COM
Have to say this is a fickle society, everyone wants to riches or fame in this society. In these lure a lot of people are driven out of the original stability entrepreneurship. A few days ago saw "China partners", the story talked about a few students from the campus to work, and then founded a great company, this story inspired to grow more entrepreneurial army. Everyone wants to work, and that our technical staff how entrepreneurship? Also personal experience to share with you:
1, good ideas, product ideas.
2, a good partner. Three tricks, management, marketing, technology.
3, building a strong team of executive power.
1. Product and ideas
What is a good product? I asked to answer this question to the system before it was kind of hard to say a friend. Look at the theory of comparative interpretation, refers to a product to meet the needs of users, we can use technology to achieve a viable and give the company a profit by selling to users. Good product means a good user experience, users can meet the rigid requirements, a large audience user market space, products with core competitiveness, can not be copied, there are benefits and have a good industrial chain and the balance of interests.
Our technicians design products look like? This encounter many problems in the business. There are some technical staff to get a product began to imagine how their products a good future, the future will be how much, in the end the results of research and development is often not the case. why? Because usually their own technical staff always get another one question, someone done a mention to their needs to feel that their confidence soaring, think such a simple product they would be very easy to make out. Look at their practice procedures, such a complex project, more than a sense of accomplishment. However, the full confidence of engineers, if not self-summary, research customer needs, research products, but their one closed door is symbolic, then it is difficult to develop a public likes the product.
Now we are in a large amount of information, a lot of excellent products era. You need to be successful in this day and age have to cater to users even beyond the expectations of the job. How and technical personnel operating it?
1.1, do market research, multi-and customer communication, do a good job requirements analysis
This seemingly simple, really very difficult for technicians. Because after all, we used to face the computer, like the capture in front of a computer problem, let us do these things always feel that time spent is not worth it. Sometimes you might think, I spend the time to do a plan, and customers to communicate, to write a requirements document might as well learn a little more technical or write some code. Technology-related matter is visible and tangible things. This is wrong! Wrong!
Many start-up companies, product manager did not start, as ceo facebook Zuckerberg. Or only a technical person, the founder of the company when it assumed the role of product manager, if the founders put their own ideas thrown to you or to give you a little break it down. Then they are to achieve, regardless of their own, are busy developing their own modules. In our experience, the last must be a grotesque product. That means that the product is not developed yet? To see the film "The Social Network", we know that it is not only technology Zuckerberg is cattle, the site engage in paralysis of the entire network at Harvard, his business acumen and customer needs also draw the line very well. When designing a website looks first match he knew Edward integration algorithm. Facebook know how in the design and use of other schools wanted to Harvard brand-name school student friends, how (this last feature great success) through acquaintance email marketing, whether to add single user mark.
In fact, we would expect to see here, in fact, the success of facebook's not because of his own technology products, how cattle, but he was a good grasp of the psychological product users, choose the appropriate marketing approach, integrating their own unique advantages in resources (Harvard ). In fact, he php website I think a lot of this now learned web programming can be manufactured, a few can make it facebook?
"China partners" also has a scene out into the open because East Green was fired small class university. Changed the original lecture-style when the last class, the original class cautious shining textbooks tell students on the course are sleeping (because at that time the atmosphere more stringent), because he cares about the job so careful attention. The last day of class for everyone to laugh at his own emotional experience, anyway, has been relieved of the school have been dismissed, the result lecture style greatly welcome the students. This is the market, and sometimes feel is not necessarily to be right, but to the user and exchange, with full respect for the user. He finally classmates as friends, and won a new dream for him behind.
The technician looks dirty no technical content, but so hard is the key to the success of a product.
1.2, appropriate technology aside, to avoid affecting the product design and development
When technology to design products, the system will always do a particularly complicated. Since when do think reuse technology framework, to be very flexible when the interface definition. Once the reasons for these technologies dominate the product, then this product will eventually be super complicated. But one thing, unless you are a customer-oriented technology is proprietary or customer type. But for most of the products on society generally more fool, as simple as possible, let the user think, a look at this system will know how to use.
facebook had many technical reasons for the selection of a common platform Html5 as technology. Eventually because users complain about having to re-use ios, andriod development of our existing applications.
A lot of technology in the design of the system, always wanted a lot of new technology into the project in the past, to feel particularly cattle X. Little do they know this technology they can control, if you can not control the time the problem is affecting the reputation of the product. And the introduction of new technologies, bringing learning costs, if there are other members of the team, how their future learning and development.
There is a technician ills. Feel that their technology is very cattle, people can not go beyond my technical (that is, the future of my product is certainly the highest market share, popular talk my product is the most profitable). A few months after the discovery of R & D to launch a competitive product, feel how weak his skills, not cut a care. In a few months, other products have been found to occupy a lot of customers, and launched several new products, or that he is not the core competitiveness, technological capability is weak, my technique is no pressure overwhelm him. In a few months, tnnd, how I'm such a good product is not market it, and quickly change a product. . . . . The results were predictable. Even his most began the development of this type of product, but did not back the results to make money. This technique is blind self-confidence, self-confidence rather than business, start a company is to make money, make money to feed the company.
When technology to design products, must have a vision of the market, simplistic functions, appropriate technology abandon. At first it may be difficult to do that, we need to force yourself not to think technology, but I think as long as we find, summarize their own problems and think of solutions will eventually create a good product. If we tried numerous times, or technology affect the entire product design, recommended several options:
A, find a complementary partner, you make up the short board.
b, the development of technology products.
c, returned to the company to continue to do technical work.
Now probably summed up some experience in product design, the latter then summarize how we put this idea into something that can be run.