【Business Knowledge】Chinese Consumer Insights

In the spring of 2020, the new coronavirus epidemic broke out around the world. In this epidemic, China became the first country to be hit by the epidemic. Under the influence of measures such as lockdown, quarantine and social distance, consumers' consumption habits and consumption patterns have undergone substantial changes. However, as the epidemic has been effectively controlled, China's consumer market has gradually entered a period of recovery, and consumer confidence has gradually recovered. This article will conduct an in-depth analysis of the market, policy, society, brands, e-commerce live broadcasts and information platforms as China's consumer market enters the recovery process during the epidemic era.

1. Market: China’s consumer market has entered a recovery period

During the epidemic, due to the restrictions of the quarantine policy, China's consumer market was greatly affected, and the overall consumption level showed a downward trend. However, as the epidemic has been effectively controlled, China's economy has gradually entered a recovery period, and the consumer market has gradually begun to pick up, showing a trend of expansion. According to data from the National Bureau of Statistics of China, in December 2020, the country's total retail sales of consumer goods reached 3.85 trillion yuan, a year-on-year increase of 4.6%. This also shows that China's consumer market has entered a recovery period.

2. Policies: Policies continue to optimize the consumption environment

With the support of the Chinese government, the consumer market has gradually entered a period of recovery. The government continues to optimize the consumption environment from both the demand side and the supply side, and continues to promote social consumption power. From the demand side, the government takes increasing residents' income and reducing consumption taxes as its main measures to expand domestic demand. At the same time, on the supply side, the government continues to improve product quality and innovation levels through the development of advanced manufacturing and high-tech to meet the individual needs of consumers.

3. Society: Consumers gradually enter the era of correct consumption

With the changes in the consumer market, consumers' consumption concepts have also undergone great changes. In the past, consumers tended to make decisions based on brand and price, but now, consumers pay more attention to the quality of the product and whether it meets their needs. They pay more attention to personalization, health, environmental protection and sustainability, etc. factor. This also shows that consumers are gradually entering the correct consumption era. Consumers have begun to pay attention to their own needs. Most consumers implement the concept of green and sustainable consumption, are more critical about grass planting and promotion, and their decision-making efficiency has been comprehensively improved.

4. Brand: Promote science expertise and deepen consumers’ perception of technical capabilities

In the context of increasingly competitive consumer markets, brands need to focus not only on the products themselves, but also on consumers' perception of technological capabilities. In this context, many brands have begun to focus on R&D and innovation, and popularize professional knowledge for consumers. This can deepen consumers' perception of technological capabilities and give the brand higher loyalty in the minds of consumers. In addition, the decision-making cycle of consumers is also lengthening, and quality has gradually increased its dominance over decision-making.

5. E-commerce live broadcast: Provide high-quality products from the source and improve the quality of life

During the epidemic, e-commerce has become one of the main ways for consumers to shop. As the consumer market recovers, e-commerce has also begun to gradually recover. At the same time, e-commerce live broadcast has also become an area of ​​great concern. E-commerce live broadcasts provide consumers with the most source of high-quality products through instant communication and visual live broadcasts, allowing consumers to have an immediate and excellent consumption experience and improve their quality of life.

6. Information platform: scientific consumption and content marketing to improve consumer decision-making efficiency

In the information age, the role of information platforms has gradually increased. The information platform helps consumers conduct scientific consumption and content marketing through complete information and content, and improves consumers' decision-making efficiency. Information platforms can also help brands increase exposure and efficiently link supply and demand.

During the epidemic era, China's consumer market has undergone tremendous changes, but as the epidemic has been effectively controlled, China's consumer market has gradually moved towards recovery. The joint efforts of the government, brands, e-commerce live broadcasts and information platforms have provided a healthier, scientific and high-quality consumption environment for the Chinese consumer market. Consumers make correct consumption decisions in the correct consumption era and improve the quality of life.

7. Scientific consumption

As people's living standards improve and their consumption concepts become increasingly mature, more and more people begin to pay attention to their consumption methods and habits. The concept of scientific consumption emerged, the core of which is to avoid waste and unnecessary consumption as much as possible on the premise of improving the quality of life. In this article, we will explore the connotation of scientific consumption and illustrate the advantages and importance of scientific consumption through a large number of cases.

Scientific consumption refers to choosing higher quality, more environmentally friendly, and healthier products and services based on scientific, rational, frugal and ecological consumption principles in various consumption behaviors, pursuing the realization of self-worth and safeguarding social and public interests. Consumption patterns. The essence of scientific consumption is to maximize the protection of the environment, protect public interests and meet the needs of sustainable utilization of natural resources while improving the quality of life of consumers.

In daily life, scientific consumption has extensive application value. It can help consumers avoid bad consumption behaviors such as blindly following the trend, unnecessary waste and over-consumption, and at the same time help improve consumers' health, quality of life and sustainability of the ecological environment. Therefore, scientific consumption has become a widely respected consumption concept in today's society, which is of great significance to consumers and the entire society.

The advantages of scientific consumption are reflected in the following aspects:

1. Improve the quality of life

Scientific consumption means using limited resources to maximize the quality of your life without condoning waste and abuse. Through scientific consumption, consumers can not only buy better products and services, but also take their consumption behavior more intelligently and seriously, thereby improving self-satisfaction and quality of life.

2. Ensure economic stability

Another important advantage of scientific consumption is that it can reasonably allocate financial resources and avoid waste and over-consumption on the premise of ensuring consumer demand. Scientific consumption can not only help us meet our daily needs, save unnecessary expenditures and ensure our economic stability, but also help create more consumption opportunities and employment opportunities, and promote sustainable economic development.

3. Protect the environment and ecology

Scientific consumption is a consumption behavior that minimizes resource consumption and maximizes ecological benefits. By choosing environmentally friendly, sustainable, low-carbon products and services, and avoiding waste and over-consumption, consumers can reduce human damage to the natural environment and protect the sustainable development of the environment and ecosystems.

4. Safeguard public interests

Scientific consumption can avoid excessive consumption and unnecessary waste, reduce environmental pollution, and bring more public benefits to society. Through scientific consumption, consumers can not only contribute to environmental protection, but also promote the realization of social public interests and promote the progress of social civilization.

case analysis

1. Choose quality food

In food consumption, scientific consumption means choosing healthier, higher quality and more environmentally friendly food. For example, choosing organic food, seasonal food, additive-free, and pigment-free food, etc., can not only achieve the effect of healthy eating, but also ensure environmental and ecological sustainability, which has a very positive impact on consumers and the entire society. .

2. Choose more environmentally friendly home appliances

When purchasing home appliances, scientific consumption means choosing products that are more energy-saving, environmentally friendly, and durable. For example, choosing appliances with energy efficiency labels, choosing kitchen appliances with built-in cleaning functions, etc. can not only save energy, but also reduce environmental pollution and reduce electricity bills.

3. Choose a healthier lifestyle

In daily life, scientific consumption also includes choosing a healthier lifestyle. For example, choosing environmentally friendly travel methods such as walking and cycling can not only reduce environmental pollution caused by car exhaust, but also benefit consumers' health and mental health.

Scientific consumption is a new way of consumption. Its core is to avoid waste and unnecessary consumption as much as possible while improving the quality of life. Scientific consumption has many advantages, including improving the quality of life, ensuring economic stability, protecting the environment and ecology, and safeguarding public interests. Through case analysis, the connotation of scientific consumption is more profound and simple, which helps consumers better understand, accept and practice the concept of scientific consumption. We believe that while we continue to promote and advocate scientific consumption, more people will move towards rational, healthy and sustainable consumption methods.