APP only depends on the application market to achieve its own download volume, which is definitely not enough. In addition to the product itself, the most important thing for APP operations is downloads, and "exposure rate determines downloads"! That is to say, there may be 10 downloads in one application store, and 25 in two application stores People downloading, there may be 50 people downloading in the three application stores, provided that the download volume of each application store is the same.
The reason is very simple. A user who sees your app in the app store may not like it very much. He may go to another app store to download it, and after looking at it again, the function is not bad, so he becomes your user.
This is the role of exposure, especially the previous centralized exposure, which allows users to see your APP name for a period of time. Do you think it is cool?
So how to focus exposure? APP alone is not enough. It is best to use a third-party cloud service promotion tool to perfectly solve this problem.
Shareinstall carries parameter installation, and its core value is to help Android / iOS developers accurately obtain the share (or promotion) source of each app installation through the SDK provided by shareinstall.
The general principle is as follows:
The developer integrates the shareinstall web sdk on the shared h5 page, and dynamically splices any custom parameters (such as promotion channel number, invitation code, game room number, etc.) on the url when publishing the sharing link.
① When a terminal accesses the h5 page, shareinstall web sdk will also determine the personalized information of the device and collect custom parameters, upload it to the shareinstall server, and wait for the user to open the app for the first time after installing the app through the h5 page (such as the current device The app has been installed, the app will be pulled directly), use shareinstall Android / iOS sdk from the shareinstall server to retrieve the temporarily stored custom parameters.
② Developers can customize various dynamic parameters based on their own needs by sharing links. For example, by appending the user id of the person who invited the app to the URL of the sharing link, you can achieve the effect of avoiding the invitation code. Battle game app includes the game room number in the url, both new and old users can directly enter the inviter's battle room through the url link. More usage scenarios depend on the needs of the developer.
