Auction number of seats actually a few, nothing more than the account structure, keyword, creative, URL, pattern matching, bid, position, do a few months who will do the bidding can not fight this, a way of thinking ability. Auction thinking skills, including what it describes? Look Fumin network.
The ability to control and account for the resilience include: budget, dialogue, effects, costs. The ability to monitor real-time competitors: changes in the market reflects the sensitivity.
Make appropriate adjustments based on market conditions and the effect will operate if the bid as long as the account on the line, it can only say you know too little.
Bidding most importantly, the ability to control thinking and the ability to account. Do bid must have their own ideas, analogy, this time in the field more visitors, and more consultation, but rarely make an appointment, do you think the problem area delivery?
For example, you put in every day such as advertising, budget, accounts are off the assembly line every day in advance, if you take into account only put in key areas? First thought is to reduce or bid? Which is not to say bad, but to say has its own set of resilience, of course, this requires a period of testing, all the data speak) because of this, many companies recruit bid, the need for more than one year or two years of experience, to do for a long time, more natural experience, operational capacity also strong.
The culture of this auction thinking ability, it is an account of them comprehend our daily operation out of a little person accounts encountered no effect, and immediately change the creative, adjusting rankings; and some people know how to adjust the direction of the direction will make the performance of rapid improvement in a short time.
Summarized as follows:
1, URL landing page conversion is not good: do the bidding of the landing page is particularly important, people see your website if you want a good impression, whether they intend to take a closer look, whether there is attracted to you, and then directed to go to counseling appointment. So first of all to see the landing page is good, just do the next action.
It depends on the user's bounce rate, time and browse more pages to see if this has reached a consulting and reservation) If the page bounce rate is too high, or no consultation without an appointment, and you do not decisively change the page, what you have? select several think a good topic page or article pages, see the conversion period, which contrast well with what.
2, promotional strategies need to adjust: you are all software word word brush brush first, or second or third brush all the words ......
Some people do very rough account, no matter what words are rushing to be first, anyway, first on the right, but a word is invalid, you know, you waste every day how much money? This is the question keyword ranking strategy
3, the promotion of regional correctly: put in a lot of the auction is not necessarily local, regional promotion of their own do not know, a lot of people pushing the province, and did not take into account the people to come to you in the distance, if not easy to contain express shipping can take or the like, such as the electricity supplier and the like.
This is called precisely to promote the region, precisely to promote the crowd, so that a higher turnover rate of orders, reducing more ineffective promotion.
4, whether to promote the word to make money: a part of the auction did not take into account this thing, some people are their own and do not understand the product, get medical care for instance, to promote physical examination of the keyword, dozens of times a day, there is a appointment, the problem is that some inspections on a hundred dollars, while the cost of advertising a few hundred dollars, and that this inappropriate.
5, see the changes in the market and change: Some members of the auction, statistical data, that this plan, or keywords such good effect, very first effect, increase the second month running, but not transformed, he I think it might ranking is not good enough, then increase the third month running, the first four months remains the same, but the effect is not good, did not make an appointment, which he wonder, I spent a third of consumption used in the account here, but he was not, is it a ranking is not good enough?
Good word first month, second month is not necessarily good, not necessarily the first three months, this tells us is to be adjusted according to market conditions, rather than thinking, but it is very easy to entrap himself. Bad effect, to decisively down the budget recently moved to good effect, instead of hanging in a tree, to be flexible and responsive.
6, matching adjustment: made a bid for so long, found that Baidu is not a thing of the most reliable, but do not really believe that the core of the core can match, match clutter makes us waste more money, but it is impossible to eliminate thing, Baidu absolute right to control.
We should be adjusted according to their search terms match mode, to avoid the problem of messy match, to avoid more expensive word to match the low prices of the word, the word like this would make high range tone smaller, this way you can save a lot of cost. Matching adjustment is good, not only reduce costs, but also enhance the effect.