How to carry out website planning before building a corporate website

How to carry out website planning before the construction of the enterprise website
Website planning refers to the analysis of the market before the construction of the website. What do you need to know about the construction of the website? First, determine the purpose and function of the website, and analyze the technology, content, cost, and testing of the website construction according to the needs. , maintenance, etc. Website planning plays a role in planning and guiding the construction of the website, and plays a role in positioning the content and maintenance of the website. So what are the details that need to be paid attention to in the construction of the website? How to plan the website before the construction of the enterprise website? Guangzhou website construction company Kami Network will give you a detailed introduction here.
How to carry out website planning before the company's website is built? Generally speaking, the company's website planning can start from the following aspects.
  1. Market analysis before building a website—the company handles
it by itself
2. Analysis of the main competitors in the market, the online situation of competitors and their website planning and functional effects.
3. Analysis of the company's own conditions, company profile, market advantages, which competitiveness can be improved by using the website, and the ability to build the website (cost, skills, manpower, etc.).
  2. Expense budget How to build
a website? How much?
1. The initial budget of the company's website building costs is
generally determined by the company's scale, the purpose of building the website, and the consent of the superior.
2. Professional website building companies provide specific functional descriptions and quotations. The company conducts cost-effective seminars
3. The quotation of the website ranges from several thousand yuan to more than one hundred thousand yuan. If you exclude template-based self-service website construction (it is generally believed that a company's website must be exclusive regardless of its size, if the sameness will have a great impact on the company's image) and the factors of profiteering, the cost of website construction is generally proportional to the functional requirements.
  3. The purpose and functional positioning of the website construction - the enterprise itself or a professional website construction company (Guangzhou Kami Network)
1. Why to build a website is to establish a company image, promote products, and conduct e-commerce. Or build an industry website? Is it the company's basic needs or an extension of market development?
2. Determine the website function in combination with the company's capital. According to the company's needs and plans, determine the functional types of the website: enterprise website, application website, commercial website (industry website), e-commerce website; enterprise website is divided into corporate image type, product promotion type, network marketing type, customer service type, e-commerce type, etc.
3. According to the function of the website, clarify the purpose and function that the website should reach.
4. The construction of the company's intranet and the scalability of the website.
  Fourth, website skills solutions - find a professional website construction company (Guangzhou Kami Network)
to clarify website technical solutions according to the functions of the website.
If you want to do this kind of website, don't choose a virtual host!
1. Choose a self-built server, or rent a virtual host.
2. Select the host configuration size. Analyze investment cost, functionality, development, stability and security, etc.
3. Choose template self-service website building, website building package or personalized development.
4. Website security measures, anti-black and anti-virus programs (if you choose a virtual host, this will be done by a professional company).
5. What kind of dynamic program and corresponding database to choose. Such as program ASP, JSP, PHP; database SQL, ACCESS, ORACLE and so on.
  V. Website content and completion method - find a professional website construction company (Guangzhou Kami Network)
  1. According to the purpose of the website, clarify the structure and navigation of the website.
General enterprise websites should include: company profile, company news, product introduction, customer service, Contact information, online message and other basic content. More content such as: FAQ, Marketing Network, Careers, Online Forum, English version, etc.
  2. Define the comprehensive functions of the website according to the purpose and content of the website
Such as FLASH guide page, membership system, online shopping system, online payment, questionnaire survey system, online payment, information search query system, traffic calculation system, etc.
  3. Clarify the sub-columns of each channel in the structural navigation of the website.
For example , the company profile can include: Chairman's speech, development process, company culture, core strengths, production bases, technology development, partners, major customers, customer evaluations, etc. ;Customer service includes: service hotline, service subject, service items, etc.
  4. Determine the implementation method of website content.
For example product center uses a dynamic program database or a static page; whether the marketing network uses a list method or a map display.
  6. Page Design How to improve website design features in
website construction?
1. Page design art design requirements. Page art design should generally be consistent with the company's overall image and conform to the company's CI standards. Pay attention to the application of page colors, images and layout planning to maintain the overall consistency of the page.
2. Consider the geographical distribution, age group, network speed, reading habits, etc. of the main target audience.
3. Formulate a page revision plan, such as a large-scale revision can be carried out in half a year to a year.
  7. Website Testing Before the
website is released, a detailed and meticulous test should be carried out to ensure normal browsing and operation. The main test contents are as follows:
1. Whether there are errors in the text and images.
2. Program and database testing.
3. Whether the link is wrong.
  Eight, website promotion After
testing the website and solving the relevant problems, the website will be promoted. According to the theme and keywords of the website, network promotion and optimization will be carried out to increase more inclusions and backlinks, increase exposure and attract more potential customers. In a word, without website promotion, the company's website construction cannot be successful.
  Nine, website
maintenance What is the main purpose of website maintenance?
1. Maintenance of servers and related software and hardware, assess possible problems, and plan to formulate response times.
2. Database maintenance, the effective use of data is an important part of website maintenance, so the protection of the database should be taken seriously.
3. Content update, adjustment, etc.
4. Formulate rules about website maintenance, and institutionalize and standardize website maintenance.
5. Clarification: The maintenance of dynamic information is generally carried out by the company's corresponding personnel for online update management; static information (that is, no dynamic program database support) can be protected by a professional website construction company (Guangzhou Kami Network).
In short, the website planning book should include all aspects of website planning as much as possible, and the writing of the website planning book should be scientific, careful and realistic. Before building a website, a detailed plan must be carried out, so that the company's website construction can achieve the intended purpose of building a website.