The past six months, millet Huawei executives continued to fire, which especially red rice ice Lu Wei, general manager of brand Redmi edge height, it seems that recently released Huawei comment processor Enjoy 10 plus mounted behind plastic housing, the price is as high as 2099 yuan, once again sparked heated debate, over time, may have been hanging in the OV low with high hat will be transferred to the Huawei.
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Price has become a hot
In 2018, cost-effective mobile market is mainly millet and glory of battle. Millet from the date of birth in order to cost-effective as the core competitiveness, year millet phone configuration equivalent to the foreign high-end phones, but the price is almost half of them, thereby millet phone rapid rise once more in the third quarter of 2014 the world's third and won the first domestic, domestic mobile phone leader.
The rise of millet quickly caught the attention of Huawei, Huawei millet learning at the end of 2013 established the brand glory, the glory of the brand will also be cost-effective as the main selling point of the phone frequently publish benchmarking millet. Millet and glory thus quickly become the highlight of the domestic smart phone industry, and the original four major domestic mobile phone brand failed in the times of Lenovo, Coolpad, ZTE and other rapid defeat.
2015 OPPO, vivo rise of the two mobile phone companies rely mainly on the rise of the advantages of offline channels, their retail outlets over one hundred thousand, but it also allows them to be marked with a high price tag low. Rise OV let competition in the domestic smart phone market from the online market was to return to the offline market, Huawei, millet also involved in the construction to offline channels among, but to the 2018 OV also introduced a cost-effective mobile, cost-effective once again become the smart phone market hot spots.
2018 vivo first shot, it launched the first cost-effective mobile Z1 in June this year, then Z1 selling, promoting its mobile phone shipments grew three percent in the second quarter of the year, becoming the fastest growing domestic semi-finals, this year, the third quarter vivo shipments in the domestic market beyond the OPPO, this is it for the first time beyond the OPPO, in vivo stimulation OPPO also involved in the market price.
OPPO year vivo and further cost-effective force in the mobile phone market, they are in the domestic market with a cost-effective mobile phone brand realme, iQOO, the price competition in the mobile phone market to a climax. Domestic mobile phone brand in the mobile phone market, cost-effective force is a last resort, the domestic market smart phone shipments declined continuously since 2017, mobile phone innovation into the bottleneck, cost-effective mobile phone can inspire people to buy.
Huawei or low with the high-priced branded
Since 2015, Huawei has firmly secured the position of domestic mobile phone handset first and third of global shipments in the global market also continued jumped to its 2018 shipments of more than 200 million more, from the second quarter of 2018 to the second quarter of this year, Apple has won four quarters beyond the global smartphone market, second place.
Huawei cell phone position in the global smart phone market continues to rise, it began to focus turned to profit from the shipments, and the results it wants, it has always been the highest among the domestic mobile phone business profit. Data released by market research agency counterpoint Q2 of 2018, Huawei's share of global smartphone market share of the profits is 8%, OPPO, vivo, millet accounted for 5%, 4%, 3%.
Huawei cell phone profits have been rising for the industry it has disputed that it is on the road to go low with high prices, and now millet Huawei executives continue to point out the variety of mobile phones configured not as good as red rice phone while the price is higher, no doubt We let this controversy has become more intense, but did not have an impact because it is currently on the rise, millet executives remarks of its shipments.
But millet Huawei executives have continued to bring benefits to hate it, just released redmi red rice red rice note8 first day sales of 300,000 units, released earlier glory and honor 9X very first day of sales, showed a boom triggered millet executives to enhance the sound volume of millet, millet mobile phones boosted sales.
For Huawei, its focus has been on high-end mobile phone market, but the high-end mobile phone sales accounted for is too small, propped up mainly by low-end phones, millet executive remarks body it exceeds the amount of 200 million mobile phones in If you give it with a high-priced branded low is not conducive to its long-term development, in the face of provocation millet, Huawei, how will counter it?
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Bai Ming Technology BMtech007