Two days from the ice Lu Wei pointed out that Huawei glory V30 expensive problem using cheap flat motor become hot microblogging, many users have then find out how many phones compared the sound of the linear motor, the rotor of the motor and the flat motor, flat motor V30 glory sound particularly shocking, Lu Wei ice several times and even micro-Bo are "buzzing" starts, millet become a powerful counterattack.
Generally speaking, more expensive handsets will naturally use more elements, and as an element thousand Yuan flat motor of the present machine should not be used on a few thousand phones, mobile phones have been more expensive after all, it should be used better the components provide users with higher-quality experience.
Huawei do not know that the advantages of linear motors it? Obviously it is know, Lu Wei Bing also shot a Huawei phone emphasize phone uses a linear motor to bring freshness to the experience of the "da da da" sound beautiful at the time of October 10, 2019 publicity mate30 Pro phone.
Glory V30 is a mobile phone pricing 3299 yuan, compared to only 1999 yuan millet price phone 5G red rice edition K30 5G have adopted better technical performance, more expensive motor rotor, undoubtedly highlights the millet in the mobile phone better quality control, are willing to provide users with high-quality mobile phone, virtually raised the millet phone brand reputation.
In this a marketing war, Lu Wei Bing good to popularize the knowledge of the user's mobile phone components, allowing users to see this element from the motor degree of attention for a mobile phone company phone quality, higher contrast Huawei cell phone in price too under many circumstances but with a cheap motor element undoubtedly highlight this enterprise too ignore phone quality, its brand reputation had a negative impact.
For the quality of the media who apparently did not phone handset components companies better understand, millet and further expose the quality of rival mobile phone components, it can be said Zhichuo opponent's weaknesses, so that competitors can not defend themselves, and thus set off a round of strong Internet marketing, publicity, reflects the millet advantage in marketing the Internet.
As can be seen in last year millet Lei Jun, founder and chairman shouted "life and death bearish, refused to accept it dry," the slogan, millet and now are becoming more active, brave, dare to face the challenges of competitors positive response, while millet Vice President Lu Wei ice several times in a row in the Internet poke in the opponent's weakness, but also greatly encouraged by the confidence of rice, the propaganda about "buzzed" cheap flat motor is more marketing hype pushed climax, placed competitors in an awkward position .
这种营销方式也给小米带来了实实在在的好处，2019年卢伟冰负责的红米Redmi品牌推出的红米K20上市6个月销量突破300万，宣示着红米Redmi品牌首次冲破2000元就站稳了脚跟，随后的红米note8三个月销量就冲破千万，最终推动小米手机在2019年四季度取得同比增长超过30%、2019年全年增速在全球前五大手机企业当中位居第二的好成绩。
可以预期，小米今年必然会对华为发起更猛烈的攻势，证明自家手机品质方面的优点，从而推动其手机出货量进一步增长，而面对日益进取的小米，华为又该如何应对呢？
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柏铭科技 BMtech007
